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Why You Need Strategies To Monetize Your Blog

Why You Need Strategies to Monetize Your Blog

Did you know you can make money just by blogging?

You already know it takes a lot of time and effort to maintain an active blog. When it comes to meeting the needs of your audience, your business, you know you have to really fine tune your content.

So, when it comes to making money from your blog, you may want to know how to start and improve your success rate.

In this article, we look at why you need strategies to monetize your blog by presenting you with solutions that work.

Leverage Affiliate Marketing

Just what is affiliate marketing?

It’s a marketing arrangement between you and an online retailer who pays you a commission for traffic or sales you generate from your referrals to their website.

Let’s say an advertiser approaches you and offers you a commission from each sale made after the buyer came from your blog. This advertiser then gives you a unique link that tracks your affiliate code, so he/she knows when a buyer uses your link to make a purchase.

Once you include the affiliate link on your blog, you’re ready to go. You can include the link in your blog content or in a banner ad.

This is not only a great way to create a partnership that generates money for you, it requires the least amount of your time, money, and resources. Why?

You don’t have to do anything other than install a link on your blog and wait for people to click and buy something.

Sell Digital Products

Conversely, you can sell your own products and services on your blog.

For example, you can sell digital products such as eBooks, coaching services, online courses, images, videos, music, apps, and plugins.

When doing this, make sure that your product or service is something your customers want and need. Otherwise you’ll waste your time.

Paid Reviews and Banner Ads

Another way to monetize your blog, especially if you have a lot of blog traffic, is to set up sponsorship opportunities on your blog.

For example, you might offer banner ads to people. This allows people to place image ads on your blog. These are usually in your sidebar and include a link back to the advertiser’s website.

Banner ads are great because you can lock people into contracts. For example, you might offer one price if they run the ad for a month or a discount if they run the banner ad for six months.

Reviews and paid sponsorship posts are helpful for both you and the advertiser.

In this case, the advertiser sends you a product and pays you to write a review about it. You aren’t ever obligated to review the product positively.

Or, sometimes advertisers want to sponsor one of your posts in exchange for you linking back to their website.

When you do paid reviews, you are obligated to let your readers know that you are being paid to review the product.

The trick here is to only agree to reviews or sponsorships when the products make sense for your broad audience. For example, if your blog is about tips for young mothers, you probably don’t want to do a review post for tools.

To Conclude

When it comes to monetizing your blog, it pays to strategize and make a plan. You also want to be patient.

It takes multiple hours per week to build and maintain a quality blog, and it can take months before you see a steady income.

Generally speaking, it can take up to two years to see a consistent full-time income when you monetize your blog.

So, before you begin, spend time learning about blogging and best practices. Build your site and your content library. Make sure you create and manage a full-time social media presence. Begin building relationships and showing your readers they can count on you.

Once you’ve built a strong blog with great content, you can begin implementing strategies to monetize your blog. 

If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.

We are here for you when it comes to your social media posting. We’ll study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate. 

Image: rawpixel on Unsplash

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