Businesses need to track their social media engagements, including interactions such as likes, retweets, comments, shares, etc. on sites such as Twitter, Instagram, Facebook and LinkedIn. Engagement statistics provide valuable information which is essential for improving your online presence, isolating your social media strengths and weaknesses, and viewing your progress.
Measure of Success
Measuring engagements can be a method of measuring success for a marketing campaign. Social media campaigns promote business visibility, and your engagements can show just how much.
Engagement rate gives you an idea of how individual posts are performing, as well as how your accounts perform over longer periods of time such as months or years. On certain platforms, you can monitor how many times people click on links in your posts, visit your social media profile, and more. Seeing how many times people share your content is also important, as amplification is an important measure of social media success and contributes to the expansion of your business’s visibility.
Segmenting Your Audience
Tracking your engagements helps you segment and analyze the demographics of your audience, which can be extremely useful. Knowing your audience allows you to better target them with tailored content and personalize your posts to their specific interests. For example, if your business’s social media has a following of 75% teenage girls, you’ll want to approach your content strategy differently than if your followers were mostly middle-aged men.
You can segment your audience in a number of ways, from geographic location, age, gender, and more. The more specifics you know about your following, the more specific and efficient you can make your content. Better content equals more engagement.
Isolating Your Weaknesses
Tracking your engagements on social media can help you notice when a certain choice or post leads to a decrease in engagement. This information will help you evaluate your strategies and discover what tactics work well and which do not.
If you do not regularly review the efficacy of your social media decisions, you could find yourself making poor social media marketing choices over and over, wasting your efforts and your space on the internet. Tracking your engagements will allow you to make the most of your social media accounts and continuously improve.
Social media engagements matter, and keeping track of them will be a boon for your business. Without monitoring and analyzing the impact of your content, your social media campaign will not improve nearly as quickly nor be able to reach nearly as large of an audience. Paying attention to your social media performance will lead to far more social media success and a wider reach of your brand.
If you need help managing your social media, we can take some things off your plate. Contact us to get started!