Before we dive into why social media is important for inbound marketing, let’s first define inbound marketing. According to Wikipedia, this is the definition:
Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.
To sum it up, inbound marketing brings people to your website. It lead people through three stages that include awareness, consideration and solution. Ultimately the solution stage leads to them doing business with you on your website.
Your goal is to attract, convert, close and delight your customers. Inbound marketing is the most effective way to do business online, and social media plays a vital role in your inbound marketing and driving customers to your website.
So why is social media important for inbound marketing? Here’s why:
Social Media Highlights Your Content
With social media you can meet the needs of your current followers while you are attracting new ones. Social media is all about content creation. It’s about you creating and sharing the right kind of content to attract your followers and get them to your website.
When you post or tweet, you should try to include a link to your website in as many pieces of content as possible. This includes paid ads as well as regular posting. When we suggest including a link, we don’t mean just a link to your home page.
Your website link should match your content.
Social Media Helps You Understand Your Audience
Social media is a great tool for understanding and getting to know your audience. This helps you create the right kind of content to meet their needs. For example, if you look at your social media audience data and find that the majority of your visitors are in the 20-35 age group, you can tailor content to them.
Once you understand your audience, you can learn what kind of content engages them. You can create content that is appealing to them and to search engines such as Google thus increasing your site’s ranking.
Social Media Drives Sites Visits
According to Shareaholic, “Social media platforms are eating every other traffic source’s lunch.” They also note that collectively, the top eight social networks drove 31.24% of overall traffic to sites in December 2014.
Social media is an important inbound marketing tool because it drives visitors to your site. A good number to aim for is about 20% of your site traffic coming from social media. Actively track this and monitor your results.
Social Media Interaction Leads to Conversion
With social media, you can be an active participant. For example, you share a blog post that your readers find interesting, and they comment on social media. You can then interact directly with your social media followers. This creates loyal followers who are more likely to convert into a lead.
Social media is important for inbound marketing because it draws people toward your brand and your website. It leads them gently by creating quality content that they appreciate. Inbound marketing is different than the traditional form of outbound marketing which is primarily buying ads and hoping for leads.
Inbound marketing through social media allows you to meet your customers where they are are comfortable. When you create quality, consistent content, the quality of your leads is also higher.
Lastly, when engaging with your customers, keep the end goal of website lead generation in mind.
Social media can drive to traffic to your website. Isn’t it time you started?
Ready to start using social media for you inbound marketing? We can help you optimize your social media for more leads to your website. Learn more about our services and how we can help drive website traffic through social media and your inbound marketing strategy.