Snapchat, a social media app that’s available on both iOS and Android devices has long been popular with tweens, teens, and young adults, is still a powerful force in the digital marketing arena.
What began as a way for people to send disappearing, “throwaway” photos to friends has now become a more full-bodied social media platform. Users can add stickers, photo filters, text messages, and even drawings to their “snaps,” as well as send text messages, and much more.
With 190 million daily users, you might wonder what’s happened to Snapchat for 2019. Let’s look at what it means for your small business.
Who Uses Snapchat in 2019?
If your business caters to teens and young adults, Snapchat could prove to be a goldmine for you.
The average user spends at least 30 minutes on the app each day, while users under 25 spend a bit more. What’s more, more than 30% of Millennials use Snapchat regularly as well.
Bottom line – if you want to advertise to people under 35, Snapchat holds potential for you.
What are the Benefits of Snapchat for Your Business?
One thing right off the bat that may appeal to your business is that there is simply less competition on Snapchat.
You can bet most businesses are leveraging Facebook and Instagram, but not many have yet jumped on Snapchat for marketing.
It’s increasingly difficult to stand out on Facebook and Instagram due to changing algorithms and increased competition and ad noise.
Getting involved now is a good idea on Snapchat before it too becomes a crowded platform.
In addition, Snapchat offers a unique type of social media marketing. Your audience is most likely different, and you can use content in many different ways. And, in other instances, like Instagram Stories, you could duplicate content for a different audience.
Another benefit is that you can market to a much younger demographic. Even if they aren’t purchase-ready, you can begin planting a seed and laying the groundwork for future purchases.
If you’re having trouble connecting with the younger generation, Snapchat may be just what you’re looking for.
What are Snapchat’s Demographics?
We’ve touched a bit on the demographics, but let’s get more specific so you can decide if this is a social media platform for you.
The most important thing to remember is if you want to market to Millennials, Snapchat is the place to be. Also, Snapchat is made up predominately of women, so this is another bonus if the female demographic is your target.
What’s more, most of Snapchat users are under 25, and rarely any are over 55. If your target audience lies somewhere between teenagers and late forties, it’s worth a look.
Is Snapchat Worth It?
This is the big question for 2019. While, it can be a valuable part of your marketing strategy, it shouldn’t be the only part.
Add Snapchat to your portfolio of social media platforms. Continue with Facebook and Instagram. If your audience is there, consider Twitter and Pinterest, too. Then, consider adding Snapchat.
Do remember, too, that Instagram and Facebook have Stories options as well, so you could leverage all three together.
Bottomline – while Snapchat isn’t growing like the other platforms, it still has 190 million daily users, and that’s a lot of people. So, if it’s a good fit for your business, give it a try.
Once you’ve decided to market your business on this platform, you need a marketing strategy.
Snapchat is quite different from the other platforms, and you’ll need a tailored strategy to leverage its power.
Learn how to share videos and images with your audience and respond when they do the same with you. Note that your interactions are more personal because they aren’t public on Snapchat.
Your goal isn’t to “go viral” like other social media platforms. Your goal is to get your content in front of the right people who will engage with it.
When it comes to your strategy, think coupon codes, sale announcements, event promotions, QR codes, and unique snaps.
Finally, consider using paid advertising on this platform to increase your reach.
If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.