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How To Use LinkedIn For Recruiting

How To Use LinkedIn For Recruiting

So, you’re ready to start hiring, you have your job descriptions, but you aren’t sure where to start.

LinkedIn is a great place to find quality candidates, so in this article, we look at how to use LinkedIn for recruiting.

The canvas of recruiting strategies is changing, and it’s time to evolve with the times. While posting on online job boards is still part of the strategy, you want to expand your reach onto networking sites such as LinkedIn.

Let’s look at some popular strategies for finding the best new hires.

Build a Company Page

The first thing you need, if you don’t have one, is a company page.

You’ll want to fill out the about section and include a high-quality photo. Then, you can start posting company updates as well as great content and your job openings.

Use the detailed LinkedIn analytics to learn about the people interacting with and following your company page.

Explore LinkedIn Groups

Joining LinkedIn Groups can help you network and identify candidates.

To find a group you are interested in, click the drop down on the search bar and select Groups. Then, enter the groups you are looking for.

For example, if you own a swimming pool company, and you are looking for a designer, search for groups related to swimming pools.

You can then identify candidates and even reach out to potential people in a quite natural, organic way.

Post LinkedIn Jobs

You can use the LinkedIn Job Board to post your job to find interested and qualified candidates.

By posting your job here, you can also measure the success of your job posting through LinkedIn’s job analytics.

The built-in analytics helps you see if your job posting is reaching the right people. You can also gain some insight into seeing just who’s looked at your job by their role, company and geography.

Posting on the job board helps you find the best people by allowing you to gain insight and fine tune your postings.

Tap Into Career Pages

This is another place to post your open job positions.

You can even use a paid program called LinkedIn Job Slot.

With this program, you can update your job postings at any time, but the best part of it is that you can get up to 50 real-time recommendations for candidates.

Leverage Content

LinkedIn is, after all, a social media platform, and your content is what will attract candidates for your open positions.

Create quality content that establishes you and your company as an expert in your field. This in turn attracts potential candidates who want to work for a professional company.

The best content to share includes original articles, videos and images as well as valuable curated content.

Sponsor Updates

Yes, you can advertise on LinkedIn. Post your job opening on your LinkedIn page and then sponsor the update.

For a minor spend, you increase the chance your post is seen, and you have the ability to target your post to reach the right people.

Consider not only sharing your job opening, but posting videos that highlight your company. Do you have any humanitarian projects? These are highly interesting to new candidates, especially Millennials.

Search Keywords

Start your search for candidates by searching LinkedIn members based on keywords.

For example, if you’re looking for someone with accounting experience, search for related keywords for people with the qualifications you need. They will have used these keywords in their own personal profiles.

Final Thoughts

You can use LinkedIn for recruiting by building a strong presence on the social media network.

Relationship-building is what makes social media work, and it’s how you’re going to find the best candidates for your job.

Build your LinkedIn network and use the tips mentioned here for the best success rates.

Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting posts that persuade and engage, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.

We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.

Photo credit: nan palmero via / CC BY

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