If you want to keep up on social media, video is the way to go. In fact, one study says that video will account for 69% of all consumer Internet traffic by the end of this year.
So, how can you leverage video on social media to propel your business to success? You can do it with Facebook Live.
In this article, we look at how to use Facebook Live for business so you can engage with your audience in a more active way.
First, let’s look at why you should use live video.
Why Facebook Live?
Live streaming video is hot, and if you want your business to stay on top of latest trends, you want to use Facebook Live to promote your business.
With live video, you create all kinds of content to increase engagement with your customers. Live video propels likes, reactions, comments and shares.
You’ll find that streaming video lets your customers really interact with you. They can see who you genuinely are, and this creates a bond between your business and your customers.
Bottom line – Facebook Live video content means more exposure for your business.
Now let’s look at how you can use it.
Host Q&A Sessions
Question and answer sessions give you the opportunity to really engage your followers.
When it comes to Q&A sessions, you do want to build buzz for your session so people know to watch and participate.
Push it on your social media channels, your website and in your email marketing.
Be sure and host a session on something relevant to your audience that excites and engages them.
Take Followers Behind-the-Scenes
With the mass proliferation of social media, most people have become social voyeurs. They love to see what’s going on behind-the-scenes at your business.
This humanizes you and builds a bond with your followers.
Occasionally show your fans the inner workings of your company. Do it on different days showcasing different people and aspects of your business.
Be creative and highlight the silly and the serious.
Offer a Tutorial
The best thing about doing a Facebook Live tutorial is that the content is highly likely to be interesting for a long time into the future.
Hosting a live tutorial is your time to shine and establish yourself as an expert in your field. Do tutorials on a regular basis to really engage viewers.
Host an Interview
Find a local or national celebrity, use someone in your community who is an important person or who has something valuable to offer.
Then, interview this person on Facebook Live. This offers your fans the chance to connect with this person as well as your business.
Be sure and promote it beforehand so you have visitors ready to watch.
Create a Contest
Give your fans a reason to watch your live video – host a contest during your broadcast.
Offer great prizes and watch your view count increase.
Promote an Event
Facebook Live is the perfect venue for promoting your upcoming event.
When doing this, follow these steps before going live:
- Create a Facebook event. This way you can direct fans to your event page after the video.
- Next, you want to create a series of posts teasing your event as well as your Facebook Live broadcast.
- Create a unique hashtag for your event and include it in all your social media posts.
Once it’s time to go live, you can start generating buzz for your event. Finally, you have one more opportunity to use Facebook Live in relation to your event, and that’s during the event itself.
As the number one social media platform in the world, Facebook is good for your business.
Leveraging Facebook Live makes it even better.
Increase your social media engagement with Facebook Live video and watch your fan count rise and your reach increase.
Lastly, don’t forget that you can use your live streaming videos for days to come. How? Once your live streaming is over, it remains on Facebook just like a regular post.
This means people who didn’t watch it live can go back and watch it after the fact. You’ll find your likes, comments and shares can continue for days.
Beat your competition to Facebook Live and start using its endless benefits today.
Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting posts that persuade and engage, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.
Image: John-Mark Kuznietsov