When it comes to social media, most businesses would like to have more followers.
While the number of followers you have isn’t always an indication of the value of your social media account, let’s face it, it matters. The more followers, the more people you can reach.
What’s more, people often look at how many followers your business page has. If it’s an acceptable number, they might join in. If not, they might look elsewhere.
In this article, we look at the top ten strategies to gain new followers online. We encourage you to work through these tactics because when you have more followers, you have added reach and influence in your market.
Before we get into the tactics, it’s important to note that when you have a larger audience, you have more opportunities to convert them while increasing brand recognition as well as customer loyalty.
#1: Reach Out to People
Perhaps the easiest way to gain a new follower is to reach out to someone. This might be a person, another business or a social media influencer in your target market.
You can comment on their posts. They might notice and follow you back. Do be diligent and purposeful about your comments. They should relate to your business and not seem like spam.
#2: Join a Conversation
Another idea is to join in a conversation. Perhaps you notice that four or five people are talking about pool care. You happen to service swimming pools, so you might offer them some advice.
This helps you increase your reach and your brand awareness while hopefully gaining followers.
#3: Answer a Question
People ask questions on social media all the time. So, step in and answer them.
One way to increase your reach is to visit the pages of social media influencers in your nice.
Watch for questions submitted by their audience and help out by answering them. You’ll soon notice several people adding their names to your follower list.
#4: Be Active
We can’t say this enough. You must be active on social media to gain followers. Otherwise, what’s the point of someone following you?
Be active and engaged. Offer content that is valuable to the people already following you as well as those in your target market.
In addition, if you share someone else’s post, do more than just share it. Comment on it as to why you think it’s important. Always tag the original poster, and they might follow you as well.
When you’re active in the threads of others on social media, you increase your reach to new users.
#5: Join a Hashtag
You want to keep up on trending hashtags relevant to your business. Then, incorporate them in your posts.
Be sure you know the difference between how many hashtags are acceptable on the various platforms. For example, the more the merrier is standard on Instagram, but fewer is better on Facebook.
When using the hashtag, make sure you know exactly what they stand for. If they aren’t relevant to you, don’t use them. You also want to make sure it isn’t being used for something you wouldn’t want to associate with your business.
You can use a tool like Rite Tag to help you find the best hashtags.
#6: Ask Followers a Question
Use your own page to ask your followers a question. Send out queries about their thoughts and opinions.
If you ask the right question, you’ll generate a great deal of interaction. This means your posts show up in more feeds, increasing the chance of new followers.
#7: Share Video or Photos
Videos are top performers on social media as are images.
You always want to include an image or video with your posts as they always get more engagement.
Consider asking your followers to share your photo or video as well to increase your reach.
#8: Be Relevant
Everything you post should be relevant, interesting, and engaging to your audience. If not, you won’t gain new followers.
You also want to make sure your profile is fully completed and always up-to-date. In addition, post often (at least once per day) and keep it valuable to your followers and potential followers.
#9: Write Guest Posts
Consider writing guest blog posts and include links to your social media accounts either in the body of the post or at the end.
This is a great way to get new people on your social media pages.
#10: Follow Others
Reach out and follower others. Oftentimes, and especially on Instagram, they’ll follow you back.
Basically, if you want people to follow you, you should also be a good follower. Find people and businesses relevant to you and follow them.
If you have a complete profile and active feed, they’re likely to follow you back.
You can also join groups (think Facebook) and communities to help build your following as well.
Finally, we leave you with one last thought. Post often and regularly. If you don’t, you are certain to not gain any followers.
With an active, interesting social media feed you have the foundation you need to gain new follower that are glad to join in your conversation.
Maintain your regular, active presence, and you’re well on your way to gaining new followers online.
If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.