Meaningless words, multiple images, sales ploys, video, and sound everywhere. These make up what we call white noise in our overly digital age. It’s in the background at all times.
Every day you’re bombarded with ads, and as a business owner, you may be wondering if social media is worth it for your company.
In this article, we explore the white noise that is social media to help you decipher its worth.
Are Paid Ads Worth It?
Simply put, yes, social media works. It’s the perfect avenue for you to build relationships, share your story, and engage with your audience.
With more than three billion social media users, it’s a great place to make contact with your target audience.
What’s more, organic reach on most social platforms has dropped drastically, so you’ll find yourself needing to active your pay-to-play plan with ads.
Paid Social Media Works Best When…
Do you know why your followers and your target audience uses social media? The four most popular reasons people use social media are:
- To see what their friends are doing
- Because they are bored
- They want to be entertained
- It’s exciting to see what’s going on in the world (not necessarily the news)
When creating your social media strategy, concentrate on meeting some of your followers’ top needs. While you aren’t their best friend, you can provide them entertainment, keep them from being bored, and provide them with interesting information.
In addition, your paid social media ads will work best when they don’t feel like traditional ads. There is so much white noise on social media, that you want your ad to stand out, and to do that, you want to be something different.
To make your ads matter and be relevant, your first goal is to be applicable and to engage your followers.
The Best Spot for Paid Ads
Where should you advertise on social media? You want to advertise where your followers are.
While you might think you need to be on every platform, but that just isn’t the case. You want to be where your target audience is. For example, if your customers are under 25, head to SnapChat. If they are 25-45, Facebook and Instagram are good bets.
Just like with your social media posting, when you use paid advertising, you want to be well versed in the demographics of your target audience. Advertise where you are fairly certain you’ll be successful.
If you’re unsure, you can test your ads on several platforms to see where you get the best results. You want to do this on an ongoing basis because social media platforms often ebb and flow in popularity.
Don’t let someone talk you into advertising on a platform that doesn’t fit with your business and your target demographic. With a multitude of options, you have many choices.
The better you know your audience, the more success you’ll have on the social media platform (s) you choose.
How to Find Your Audience
Many people want to know how to initially fight through the noise and find their followers.
The best way is through your regular content funnel.
Because paid social media is a good marketing strategy for your business, you know you need to find followers in order to advertise to them.
You do this by providing links on your website, sending out your information through your email list, and even texting them an invite.
Then, once you’ve started creating great content, you’ll draw in even more followers on your social media platforms.
Bottom line – you can cut through the white noise that is social media as long as you provide valuable, engaging, and relationship-building content.
Know where your audience is. Meet them there and provide them with interesting information.
Make sure that you test your paid social media. See what works and tweak what doesn’t.
Know your goals and make sure your advertising works with them, and you’ll soon reap the benefits of paid social media as.
If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.