Are you ready to harness the power of social media to build your business? We hope the answer is yes, because without social media marketing, your business could be missing out.
We aren’t just talking about the importance of social media posting and engagement. We’re also talking about social media paid advertising.
When it comes to the power of ads, we’re going to look at how social media can make or break your business.
Social Media Ads Are Immediate
Consider the days when you paid large sums to advertise in the newspaper, local magazines and radio and TV. You created the ads and sent them off. When placing these types of ads, you knew they were permanent.
It could take weeks or months to know if they were working for you. By then, you’d already shelled out large amounts of money.
With the power of social media ads, you can revise your ads immediately and instantaneously. You can react to your audience and revise your ads or change out your photos quickly. With social media ads, you can test several different images as well as text, wait just a few days, and use the one that works best.
If you aren’t leveraging the immediacy of social media paid advertising, you might break your business.
Are the benefits similar to traditional advertising? Yes. You can achieve the same goals with social media ads. You can also extend your reach with social media and generate more word-of-mouth revenue.
One main difference – you will probably spend less in the long run.
Social Media Ads Are Economical
Speaking of economics, with social media ads, the ad spend is less than conventional marketing. You can get your business in front of more people in a larger geographic area for less money as well.
Additionally, you often spend less because you are better able to respond and adapt your advertising.
Social Media Ads Are Important
Social media ads can make your business if you are using them correctly. They can break your business if you avoid them.
Not using social media in the 21st century puts your business at a disadvantage. You are missing a large part of your market and limiting your reach.
Social Media Ad Results Are Measurable
Much of traditional marketing – radio, TV, and print – isn’t measurable in the way that social media is. While you can keep track of “eyeball” estimates with traditional avenues, you can actually keep track of eyeballs and where they go with social media.
For example, with Facebook ads, you set a goal. Let’s say it’s clicks to a landing page. At the end of the day, you can see exactly how many people clicked through the ad to your landing page and what they did when they got there.
Another economical reason that the power of ads works.
Targeting is Spot-On
When you create custom ads on social media platforms such as Facebook and Twitter, you can choose and refine your audience. For example, if you want to send your ad to moms with children under 5 living in Texas and Louisiana who like skin care products, you can do so. When has targeting ever been so specific?
Social media ads allow you to get your message in front of the most people who are most likely to purchase from you.
What’s more, you can run ads whenever you like, not when the advertiser tells you. With your permission, ads run when and how often you specify. Want to stop them over a holiday? NO problem. Want to adjust your demographic? Again, no problem.
It’s never too late to get involved in social media. From posting and engaging with your base on a daily basis to creating, revising and managing your social media ads, you’ll reap the benefits once you dive into social media marketing.
When considering how social media can make or break your business, you must look at the power of ads. Social media ads are inexpensive, fast, engaging, measurable, cost-effective and changeable. What’s more – social media ads have the power to increase your brand’s reach in exponential ways.
So, take the first step and discover the power of ads.
If you’d like some help creating engaging social media posts that are customer-focused and engaging, we can help. We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.