We all know a picture is worth a thousand words. This notion that an image can convey a complex message quicker than text has been around for more than 100 years.
If you want more engagement in your social media platforms, you need to use images, and research proves it. Let’s talk about the importance of good photography in social media.
Photos are the most common type of content share on Facebook. In fact, in a March 2014 research study by eMarketer, photos accounted for 75% of content posted by Facebook pages worldwide.
Photos are also the most engaging type of content on Facebook with an enormous 87% interaction rate from fans. Photos were shared more than any other type of content.
The same type of statistics hold true for platforms like Google+, Pinterest, LinkedIn, Instagram and others.
Why is Photography so Important?
With the advent of social media, images have become the universal language that people all over the world can connect with.
Brands are using images to connect with their users while staying true to their brand. Good photography helps create relationships through digital imagery.
Best Practices for Social Media Photography
We’ve got a few simple tips for your social media photography:
- Only post photos that you have created, purchased or have a right to use.
- Use your images in creative ways.
- Post caption this photos to engage fans.
If you’re the photographer, and in many instances this is the most economical, we’ve compiled a few tips for taking great photos for your social media platforms.
- For your photo’s composition, use the rule of thirds. A photo where the subject is in the center isn’t nearly as interesting as one where the subject is off to one side or another. The rule of thirds asks photographers to divide the photograph into thirds in their minds. This helps create a good composition.
- Lighting is incredibly important. Lighting nearly always dictates whether your photography looks professional or amateurish. The trick to good lighting is achieved through white balance and ISO settings. To simplify, higher ISO settings let you shoot quickly and capture nice light. If you’re inside, and it’s dark, use a high ISO setting.
- Your social media photography needs to draw your visitor in, so pay attention to the background of your photo. The photo should match your brand style. Stay consistent with your photos so they tie your brand together.
- Change your camera’s orientation. Get creative, try shooting at different angles, from the front, side and or back.
- The resolution of your photo is important. You may have noticed that smartphone photos don’t always look great online – sometimes they’re dark and blurry. Use a good smartphone camera or invest in a good digital camera.
When you use high quality photos on your social media pages, you’ll garner more attention for your posts and tweets. You must use great-looking photos and photos that interest your audience.
Don’t forget to include a bit of text with your photos and always include relevant links so you’re driving traffic back to your website.
In today’s digital world, good photography and social media go hand in hand. Images help you leverage your brand, increase your audience and social engagement levels.
With billions of images shared on social media each day, you can’t wait to start using good photography on your social media platforms.
Are you ready? Let’s get started.
Are you prepared to start using good photography in social media? If the answer is yes, and you don’t have the time to take care of all your channels, we can help. Learn more about our services and how we can help you now.