Are your social media pages lacking engagement? If so, it may be time to reevaluate how you’re using your platforms and make some changes.
We encourage you to stop using social media as a megaphone. Why? It just may be why you’re missing your mark.
Social Media is More Than a Megaphone
First, no one likes to be shouted at, so it’s time to put down the megaphone.
Second, get to know your followers. Social media is about building relationships, providing value to your followers, and meeting their needs.
So, stop shouting and start listening.
Even the savviest social media marketers can find it difficult to stay front and center on social media, and it can be easy to get out the megaphone. But, if you are listening carefully and providing valuable content, you’ll find it’s easy stand out in the crowd.
Let’s look at some ways you’re missing the mark.
You Don’t Have a Plan
Handling your own social media takes a plan and strategy. It completely misses the mark if you don’t have a roadmap to follow.
To overcome this problem, create a monthly social media calendar.
Your first is to get to know your audience. What are their demographics, and what are they looking for? Once you have these answers, you can begin your plan.
Here are a few ideas:
- Choose a couple weekly themed posts like #MondayMotivation, #TransformationTuesday, #FridayFun and others.
- Share your blog content.
- Create behind the scenes videos.
- Post fun facts.
- Share tips and tricks.
- Highlight a new product or service
- Post a testimonial
- Answer a customer’s question.
- Recommend tools.
- Thank your fans.
Once you’ve brainstormed some ideas and some themes, start plugging them into your social media planning calendar and start scheduling posts.
You Toot Your Own Horn Too Much
Are your posts overly sales related? Sure, you want to increase your sales, but posting too much self-promotion on social media doesn’t work.
If you do this, you’ll turn off your followers and have lower engagement.
Follow the 80-20 rule that says 80% of your content can be related to your business but in an indirect way or curated content, and 20% of your posts can be sales, drawings, and self-promotion about your business.
You Aren’t Consistent
Just like with the tortoise and the hare, slow, consistency wins the race.
Your social media marketing isn’t a marathon, and you won’t see results overnight. You will, however, see results if you are consistent, maintain your brand voice, and have a plan.
Make sure to not only post every day but to respond to each customer’s comments and questions in a timely manner.
Social media is a big job, and you’ll reap its benefits by maintaining your tempo and staying the course.
You Post at the Wrong Times
When are your followers online? Did you know that many social media platforms can pinpoint this?
You want to post and tweet at the right times for maximum benefits. Social media usage ebbs and flows during the day and during the week, so it pays to know the best times to post both generally and for your business.
In addition, you want to know how many times to post each day on each platform. For example, one post per day on Facebook is plenty, but multiple times a day on Twitter is a must.
When it comes to hitting the target with social media, do these things, and you’ll find things start falling into place.
You begin to increase engagement as well as revenue.
In addition, we recommend testing your content. If something is working, do more of it. If it’s not garnering engagement, it’s time to change up your strategy.
Since social media is ever-evolving and changing, you’ve got to stay present and consistent for the best results.
If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.