Social media has radically changed the way companies do business in the 21st century.
With the proliferation of social media networks comes the ability to meet your customers head on, right where they live, play and relax. Social media helps you build relationships and grow new ones.
In this article, we look at eight ways social media can drive growth in your business.
#1: Increase Brand Awareness
Social media makes it much easier for your customers to get to know your company and your brand.
Your business pages are easily accessible to new and current customers. By making your social media pages match your website, you increase brand awareness and recognition.
What’s more, you’ll find that when your customers follow you on social media, they are more interested and engaged resulting in increased loyalty and retention.
#2: Learn About Customers
Insights, statistics and analytics are thick with information about your customers.
Use your insights, and you’ll learn who your customers are, what they like and even how they feel about your business.
You have instant access to how your customers respond to your posts and if they engage.
Social media analytics also give you an inside look into your customers’ demographics so you can make better marketing decisions down the road.
#3: Run Inexpensive Ads
While large businesses often have expansive Google AdWords budgets, many small businesses can’t compete.
Enter the world of social media advertising. With options such as lead generation, website retargeting, boosting posts and more, you can leverage the ad power of social media at a fraction of the cost of traditional pay-per-click.
You have the ability to drive growth in your business by targeting location, demographics, behaviors, interests, connections and more when you run social media ads.
At such a low cost, social media ads are great for enhancing your business.
#4: Increase Search Ranking
Google looks at social signals when it decides how to rank websites.
You can count on Google to evaluate your social signals and not your social profiles themselves. Here are some of the things search engines look at:
- The number of shares your created content earns.
- If your content is useful, valuable and informative.
- If your readers find the content relevant.
This all makes sense when you understand that Google wants to provide searchers with the most relevant information possible.
Bottom line – encourage your followers to share your content, include local keywords in your posts and use links to your website in your posts and tweets.
#5: Outsmart the Competition
Drive growth through social media by monitoring your competition. See what they’re doing so you can get out ahead of it.
Learn what they’re doing and what works for them and what doesn’t. Then, use this information to create your own marketing and offer better products and services.
#6: Build and Strengthen Relationships
Social media can drive growth in your business by helping you build and maintain relationships with your customers.
Social media isn’t about the hard sales pitch. It’s an arena for you to start and engage in conversations. It’s where you listen and respond.
The goal of social media is to create an engaging dialogue by providing valuable content.
#7: Improve Website Traffic
Another way you grow your business is by generating leads.
Gathering contact information from your customers usually happens on your website, and social media can help get consumers there.
For example, you share a blog post on social media, your follower clicks the link, reads the blog post and then completes your contact form.
It’s a win in the lead generation column.
#8: Use Geo-targeting
It’s easy to target local customers when you leverage geo-targeting options in social media.
Platforms offer ways to get your message in front of audiences based on their location. For example, if you want to target customers in New York and Los Angeles, you can do so.
This helps you find relevant customers.
With so many social media platforms to choose from, you might be wondering where your dollars are best spent.
First, you want to go where your customers are. This means getting to know your customers so you can meet them on their social media network.
Second, you can’t go wrong with Facebook. As the top social media network, Facebook has nearly 80% of online adults as members.
There was a time a few years back when you might have considered social media a fad that would soon pass.
No longer. Billions of people use social media, and it’s an open arena just waiting for your business.
Consider social media platforms as the nexus of your company’s marketing. Social media isn’t optional, and if you want to drive growth in your business, it’s where you should be.
Engage your customers with a social media drives growth. If you’d like help crafting posts that persuade and engage, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.
Image: Kaitlyn Jameson