You can harness the power of Instagram for the benefit of your business and reach out to people at all times of the day, and night.
In this article, we look at the power of Instagram and five things overlooked that can improve your experience. First, let’s take a look at Instagram and learn about how it works.
Instagram – It’s Good for Your Business
If you’d like to use social media to drive business to your website and increase brand awareness, Instagram is a great place to start.
Did you know that Instagram users typically only access the site on their mobile phones? This is good for you, because people use their phones constantly.
Because of its mobile nature, Instagram is an intimate social network where you can share inspiration and photos and gently nudge followers to your website. Instagram has the power to inspire and generate brand loyalty and trust.
The most important thing to note about Instagram is that this social media platform is completely image-centered. A fairly clean and stream-lined platform, users share photos and inspirational quotes eliciting comments and shares.
With Instagram, as with other social media networks, it pays to know your audience. Posting quotes? Make sure they are of interest to your followers. Asking questions? Post intriguing queries that pertain to your audience’s interests to elicit comments. Sharing product info? Use high quality photos, hashtags and a well-crafted caption.
Now that we know some Instagram details, let’s look at five things overlooked that can improve your experience.
1. Research Your Hashtag
While this may seem intuitive, you’d be surprised at just how many people neglect this important step. Here’s an example: a gymnastics club for children recently tagged a photo with a particular hashtag that at the time made sense. The problem? It was a hashtag already in use by an adult site.
With this example in mind, you want to use the most relevant hashtag for your business. Search for the hashtag you’d like to use and see what’s being said about it already. If it’s negative or doesn’t pertain to your business, steer clear of it.
Hashtags are like the keywords on your website – they help people find you and associate the hashtag with your brand. Go wrong, and that could spell trouble.
We encourage you to use multiple hashtags with your posts. Let’s say you own a travel business. Consider adding a generic hashtag such as #travel. Then, add a few smaller hashtags so your business doesn’t get lost in the hashtag traffic. Consider #FloridaTravel or #OceanBoulevardHotel.
The trick is to pick a generic hashtag and then some specific hashtags that are location-specific, campaign-specific or product specific.
2. Give Things Away
Hosting contests on Instagram fosters community and brand awareness. While this trick will cost you some money, it does have the potential to build your list of followers.
Additionally, it lets you highlight your brand as one that cares about its followers and genuinely wants to provide them with something of value.
3. Use Selfies
People are natural voyeurs, and whether it’s your personal Instagram page or your business page, your followers want to connect with you on a personal level.
Share photos of yourself and your co-workers – include a mixture – some serious, some funny, some thought-provoking and some playful.
4. Post A Lot of Photos
Instagram users want to follow the popular kids. This means they want to follow people with a lot of followers who are following a lot of other users as well. Most importantly, Instagram users want to see your photos, so post a lot of them.
Multiple photos in one day isn’t out of line. A word of caution – they need to be good photos. People expect quality photos on Instagram.
5. Inspire People
Quotes are one of the most popular forms of Instagram posting. Your followers want to connect with you, so provide them with inspiring motivational quotes.
You can also share popular or funny quotes as they get strong engagement on Instagram. Don’t forget to add a few hashtags.
Instagram is a powerful social media platform. Now that we’ve looked at five things overlooked that can improve your experience, it’s time to get started.
Begin with a posting strategy. Decide what you’ll post each day of the week and do your hashtag research. Make a plan for taking photos and adding inspiring quotes to some of them. Follow the above tips tips, and you’ll improve your Instagram experience.
If you’d like some help concentrating on things that are often overlooked when it comes to Instagram, we can help. We’ll provide customer-focused and engaging posts that encourage a connection on Instagram with your business. We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.
Image: Tim Graf