Many businesses ask us, “Which platforms are best for increasing your visibility?”
While this may seem like an easy question to answer, it’s not quite that straightforward.
Simply put, the best social media platforms for your company are the ones where you’ll find your target audience.
For example, if you own an eCommerce business selling trendy clothes to young 20-somethings, your platforms are going to be different than the business selling technology items to older professionals.
That being said, there are some nearly universal platforms that help you increase your visibility and drive business and leads to your website.
The Most Popular Platforms
For most businesses, Facebook, YouTube, Twitter, Instagram, Pinterest, LinkedIn, Google+ and even Snap Chat are best for increasing visibility.
As of June of this year, Facebook has 2.01 billion users. The growth of the world’s biggest social media platform continues at 20 million active users each month.
Following behind the behemoth that’s Facebook are:
- YouTube: one billion users
- Instagram: 700,000,000 users
- Twitter: 328,000,000 users
- Reddit: 250,000,000 users
- fm: 160,000,000
- Pinterest: 150,000,000
- Tumblr: 115,000,000
- Flickr: 112,000,000
- Google+: 111,000,000
- LinkedIn: 106,000,000
You might look at this list and think that it’s better for your business to spend time on Ask.fm than it is for you to leverage Google+ and LinkedIn.
If your audience is in the 18-24 range, then Ask.fm may be the place for you. Yet, if you’re looking for adults ages 30-60 with buying power, then Google+ and LinkedIn are better bets.
The best thing you can do is research your audience and find the best platforms for your target group. Look at demographics, earning power, education level, and much more before deciding where to put your efforts.
Once you’ve done that, you can pick several social media platforms to use to build relationships with current and future customers.
Now let’s look at some best practices for increasing your visibility.
Social media requires your daily interaction and presence. It’s ongoing and needs your attention.
Consider posting on Facebook, LinkedIn and Google+ at least once per day and no more than two times. Why? The lifespan of your posts is longer than on other social media platforms, and if you post more than that, your users may unfollow you.
The best times for Facebook posts are between 1-4 pm, while LinkedIn traffic is best between 10-11 am on weekdays, and Google+ posts have the best visibility between 10 am – 1 pm.
If you’re using Twitter, you’ll want to post upwards of 10-20 times per day because the average lifespan of a tweet is less than 15 minutes. Tweet any time of day.
On Pinterest, you’ll want to have between 10-30 pins per day to keep up with your followers and make your presence known. With Pinterest, more than 75% of your pins should be content curated from others.
Instagram posting should be original and are best when they happen only once or twice per day in the early morning.
While we’ve given you some best posting scenarios, watch your analytics to see when your audience is online and post then for the best visibility.
Create Great Content
To increase your visibility on social media, you want to not only curate content from others, but you want to create great content on your own.
Your stellar content helps you retain your current followers. It also helps you attract new ones.
The content you post encourages loyalty by engaging, educating and making your followers smile.
The content you post should be engaging – you want likes, share, comments, retweets, reposts, pins and more. This shows you that you’re doing something right.
Now that you know which platforms are best for increasing visibility and how to find the exact ones that are right for your business, you can get started.
Pick one or two platforms to begin.
Create a strategy and posting calendar. This helps keep you on track and your social media platforms full of valuable content.
You want to always include either a photo or a video. Hashtags are important, but don’t overuse them. Include links back to your website to generate traffic.
Social media platforms are a great place to increase your visibility while driving traffic to your website and increasing customer retention.
Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting posts that persuade and engage, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.