Entrepreneur.com tells us that niche marketing is a portion of a market you’ve identified as having some special characteristic, and one that’s worth marketing to. Why is this important to your online image?
When you market to a specific niche, you are marketing to people who really care about what you have to offer. This can help boost your online image because this niche is more likely to be your brand ambassadors. How do you market to these folks?
You can market to this niche through social media. When you are the social media expert and post great content, your niche will identify you for being known for knowing something. Your expert knowledge helps boost your online image.
Let’s talk more about why having a niche to market to can boost your online image and how to go about creating the ideal online image.
Know Your Niche Market
When marketing to your niche audience, you have to prove that you know what you are talking about. This means you have to do your research.
A niche market is oftentimes so narrow that there isn’t much margin for error. It’s vital that you know what drives and moves your niche market. It’s not enough to know basic demographics. You’ve got to dive deeper.
Focus on One Niche
Let’s say you sell garden supplies, pool chemicals, lawn mowers and other backyard equipment. You also sell a line of organic products including seeds, soil, compost and bee houses. Does it make sense to market to people with backyard pools?
The answer is probably not. Your customers are hit with multiple messages every day, and the human brain filters most of them out. Your best bet is to market the organic products to a specific niche.
Write and produce content for the organic gardening niche. Establish yourself as an expert. Engage them with useful content. This will boost your online image because you’ve made your business valuable to this group of people, and they’ll be more likely to buy from you.
Your niche focus makes it personal for them, and that enhances your online image.
Niche Marketing on Social Media
Think of your chosen social media platforms as your own niche market. Establish yourself as the expert, but don’t forget to pay attention to your visuals as well. To boost your online image, you’ll want to make sure your cover photo makes an impactful first impression.
Use an image that elicits a strong emotion. It can be something that has to do with your brand, or you can use an image that fits in with your niche market. Your social media images should all work together to portray your brand in a cohesive manner.
Provide content to your niche market that has value to them. In other words, give them what they want. Stay focused to keep their interest.
Having a niche to market to can boost your online image if you provide content they’re interested in, stay true to your brand through images and content, and know your niche market.
When marketing to your target niche market, do what you do well and establish your company as the expert.
Listen to your niche customers. Ask their opinion. If you start to see engagement drop off, regroup and evaluate what’s going on.
When marketing to your niche market, it pays to be authentic. Stay true to your brand. It’s a good idea to see what your competition is doing, but don’t copy them.
To boost your online image, you want to be cognizant about what’s being said about you. Stay on top of mentions about your brand. Organize your content, video and images so it presents a united front for your brand.
Lastly, according to the Design Trust, it is easier for others to understand what you do and for whom you do it when you market to a niche. This makes you an expert. Having a niche to market to narrows your audience and allows you to more richly target them, boosting your online image and increasing your digital reach.
If you’d like some help boosting your online image through targeting your niche market on social media, we can help. We can help you improve your engagement. We’ll help you advocate for your brand through social media and establish your company as an expert.
We look at your data, listen to your customer’s conversations and post content that’s shareable. We’ll help you grow your following and increase your online presence.
Social media posting is an integral part of your business’ marketing plan. It’s a great way to create loyal followers, increase engagement and provide a valuable return on investment. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.