One of the most important decisions you make as a businessperson is how to invest your limited time. Millions of Americans use LinkedIn every single day, and in so doing, they improve the success of their businesses. As such, LinkedIn is absolutely something you should use to your best advantage. Here are three ways your personal LinkedIn can positively affect your business.
Unfortunately, there are far too many people who have LinkedIn profiles but who don’t actively use LinkedIn. This is a mistake and a wasted opportunity, as it can make it seem that you are lazy and don’t really care about your presence on a popular social networking site. To that end, make sure you update your LinkedIn profile on a regular basis. There are a variety of ways that you can do this. For example, add an interesting subheading that gives people an idea of what you do professionally. Update specific work projects or accomplishments. Participate in group conversations, or add a status update. Regardless of how, make sure to take the time to fully utilize your profile.
Updating Your Visuals
Research shows that pages with updated headshots get more profile views and connections. This means that you need to take the time to ensure that your visuals are more than just a bad selfie you took the other day. Make sure your headshot is visually appealing and get a professional to take it. Make sure you get a photographer with professional equipment and experience in taking headshots, and make sure that the picture is formatted appropriately for social media and digital use.
Conducting Important Research
LinkedIn gives you a chance to conduct research about clients, job applicants, or vendors. The information you glean from someone’s profile, such as his or her educational background or professional interests, can be critical to whatever your business objectives are going into a meeting. Make sure to take the time to review that person’s profile before starting a meeting. Remember, a LinkedIn profile can only help you grow in business if you actually take advantage of it.
Using LinkedIn as described above will give you a chance to stand out, look professional, and make more money. Remember, what you do on your LinkedIn profile can positively or negatively affect your business. Always keep that in mind when using LinkedIn or any other form of social media.
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