When you think of brands like Apple, Nike, and Coca-Cola, you instantly know who they are. From their logo, to their colors, and their messaging, they are instantly recognizable, and this is especially true on social media.
Your brand personality is what makes people want to purchase from you. It’s what makes them interested in following you on social media. Your personality is what will ultimately make people engage with you and start a relationship with your business.
In this article, we look at how you can create a brand personality for your social media accounts to build relationships, engage customers, and increase your revenue.
Set Your Tone of Voice
The first thing you want to do is decide on your voice. This is important whether you have one person or 10 people managing your social media.
Why? If you don’t have one voice, you don’t have a brand. What you have instead is a bunch of people with their own voices on your platforms.
When it comes to your tone of voice, decide if your company is formal, casual, or not so formal. You can even create a style sheet for your brand voice with instructions on your writing style in posts, tweets, and when replying to comments.
If you’re struggling with your brand voice, look to your company culture. You can also look to your target audience. For example, if you’re talking to new mothers, your voice will be different than people over 60.
Complete Your Bios
Another way to establish your brand personality is to thoroughly complete the bio sections on all of your social media platforms. This voice should match everywhere.
Make sure to include similar imagery, colors, text, and emojis in your bios. Always include your most pertinent business info address, phone number, website, and your hours.
Always use your logo and when creating cover photos, there should be unity in the image and color across your social media platforms.
When writing your bio text, be creative and make it interesting. You can also include information on your unique selling point. In other words, tell your potential and current followers why you’re the best bet over your competition.
Your brand voice should shine here.
Use Your Brand Colors
Take a look at Coca-Cola’s Instagram page, and you’ll find that every photo features the color red somewhere on it.
They have mastered the job of creating a brand personality for their social media accounts, and it pays to follow suit.
Take your color cues from your logo and your website. Your colors should work well across the digital arena. Try and stick with these colors throughout your social media platforms as they help dictate your personality.
By choosing your colors wisely and sticking with them, you create cohesiveness across your platforms and become recognizable to the public.
You can’t have a personality if you’re quiet. Consistency is the key when it comes to social media, so create a strategy and a posting calendar and start scheduling your posts.
Be consistent in your language, your voice, your color, your photos, and your videos as well. Post every day on some platforms and multiple times per day on others.
This keeps your brand top of mind and helps foster relationships.
Choose the Right Platforms
You don’t have to be on every platform. Choose wisely by knowing where your target audience spends their time.
The right social media platform for you is the one that’s the right fit for your company. For example, Facebook is probably right for most any business, but Snap Chat or Tumblr aren’t.
Do your research and pick a few platforms to really focus on.
Creating your brand personality takes a bit of planning and forethought. Know your target audience and know your company well.
Then, you can create a strategy that ties your brand together across the internet. Social media branding is key to content creation and ultimately your revenue stream.
If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.