As a startup, you may be just starting to build your social media marketing strategy. You may wonder which platforms are best for your new business.
When it comes to social media, the best platforms are the ones your target audience is using. For many startups, that may be Twitter.
To help you narrow your choices, let’s look at how Twitter is benefiting startups.
Twitter is Simple
While it does take time to share on Twitter because one post per day doesn’t cut it, sharing on Twitter is easy.
It’s a great way to connect not only with your current and potential customers, but it’s handy for connecting with investors, bloggers, influencers, and even journalists who might share a bit about your new business.
Content is Accessible
Since you’re a startup and probably new to the world of social media, deciding to use Twitter means you have a world of searchable, shareable content one click away.
As a startup, you want to be able to tweet with authority, and by using Twitter search, you can see industry trends, get involved in conversations, and share relatable content.
Networking is Successful
To introduce your startup to people, you want to network. What better platform than Twitter to network with potential investors and potential customers.
Using Twitter eliminates any barriers you might have with networking because it’s done from the comfort of your computer or your phone.
Twitter helps you connect with people that you might not have been able to connect with.
You Can Offer Customer Support
Another way Twitter benefits your startup is that you can use it to provide customer support.
Tweeting back and forth with customers is easy and provides them with instant gratification. In other words, they don’t have to wait for email responses because you are right there on Twitter for them.
Do note, though, that if you’re using Twitter for customer support, you want to have someone monitoring it at least during business hours. Quick responses are key.
In addition, if the issues are negative in nature, you’ll want to deal with them off Twitter.
Use Twitter for Promotions
We also like Twitter because once you have traction and followers, you can use the platform to promote specials, new products, events, and more.
These types of tweets are acceptable on Twitter but do be sure and publish high quality comment most of the time. Keep your promotions to 25% of less of your tweeting.
Additionally, use Twitter to run contests. This engages customers and rewards them with a prize in the end.
Publish Fresh Content Daily
We’ll say it again – posting on Twitter takes time and strategy. It’s not a once a day or once per week situation.
You want to post fresh content several times throughout the day. Short videos, interactive content, current events, product info, tips, and more are all acceptable as long as they relate to your audience.
Twitter is benefiting startups because it helps them connect with a wide range of people from investors to potential customers.
When you use Twitter, you build trust and loyalty with your followers. You can connect with people at the right time and in the right place.
We do encourage you to use a social media content calendar to keep up on your tweets. Plan them well in advance so you aren’t struggling for content.
The keep to tweeting on Twitter is consistent, engaging content. By using a calendar and scheduling tweets you can stay on top of it. We also suggest retweeting a fair amount of content that you think is valuable to your audience.
Finally, be sure to follow all the influencers as they relate to your startup. Follow the local media and anyone else who might positively affect your business.
Then, you’ll be well on your way to Twitter success.
If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.