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How To Write For Instagram Captions And Push Engagement

How to Write for Instagram Captions and Push Engagement

Did you know that more than 65% of humans are visual learners?

This means that most of us process information based on what we see and not on what we read.

It’s an important aspect of social media, and perhaps one of the top reasons we are so addicted to our favorite platforms.

You may have noticed that visitors are flocking to Instagram in record numbers. As a brand, you are probably looking for some strategies for managing this visual platform.

In this article, we look at how to write for Instagram captions and push engagement. Your goal is to engage and interact with people on Instagram, and we’re going to show you how.

Be Authentic

When crafting your captions, it pays to know your brand voice.

Your users aren’t expecting anything serious or heavy on Instagram, so make sure your voice is light and appropriate to your business.

You want to also have an authentic voice. Instagram users want to feel like they’re getting to know you, so make sure your voice reflects that sentiment.

Take care to ensure also that your authentic caption matches your imagery.

Use a CTA

A call to action ups the ante on your Instagram caption because it asks users to take part in your post. This is a great way to push engagement.

For example, if you’re posting about a product, tell people what to do next. You might direct them to the shopping link in your bio.

Or, consider asking users to tag a friend in the comments section. You can also encourage them to leave a comment. Finally, ask a question. Instagram users love to participate in interesting queries.

The more engagement a post has, the more likely it is to be shown in a user’s feed.

Create the Right Hashtags

Instagram is the place for multiple hashtags. They’re a great way to create a community around your brand and your hashtag.

It’s also integral to get people talking about your business.

So, what role do hashtags play in the caption? Here are a few best practices:

  • Keep hashtags short.
  • Research hashtags before using them.
  • Use no more than 10 hashtags per Instagram post, and less is usually better.
  • Hide some of your hashtags so users aren’t bombarded with them up front. You can do this by clicking the 123 button on your keyboard, hitting return and adding a period. Hit return again and repeat the process to hide the hashtags. This lets users see your most important caption parts first and then click more to see the rest.

Write the Right Amount

When writing your caption, put the most important sentence first.

This means putting the most attention-grabbing, eye-catching verbiage at the top. Then, you can go on and expand on it.

Usually, shorter captions are better. But, there are some occasions, depending on your imagery, when a longer caption is better.

Don’t be afraid to hit return for a line break. This can make longer posts easier to read.

Ask a Question

You can also use your caption to ask users to answer a question. This goes a long way to push engagement and is an easy way to get more comments and likes on your post.

Whether it’s a yes or no question, or an open-ended question, it can help with your overall engagement goals.

Final Thoughts

With Instagram, you not only harness the power of a visual social media platform, but you have the added bonus of the caption.

One way to stand out on Instagram is to leverage the power of the caption. Craft engaging, powerful captions to keep your audience’s attention after you grabbed it with your strong imagery.

Think humor, education and entertainment. Make your caption work with your photo and not against it.

Take these tips and put them to use as you write your Instagram captions this week and watch your engagement grow.

Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting a social media marketing plan, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.

We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate. 

Image: Erik Lucatero on Unsplash

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