If you or your business is on social media, then you know it’s and ever changing world. Whether it’s a new platform or new innovations, there’s something for everyone.
With so many social media platforms on the landscape, how do you choose the best ones for your business? Where do you start, and how do you know they’re worth it? In other words, will the platforms you choose give you any traction?
In this article, we look at how Pinterest is different from other social media platforms.
What is Pinterest?
This rich platform is a photo sharing and bookmarking social media platform that people can use on computers, tablets, and mobile phones.
Users can upload, save, sort, and manage photos and videos. These are called pins, and they are usually accompanied by text and links. Users are able to assign pins to boards, and this is how things are organized.
Images and videos are the center point of the social network. Like Instagram, Pinterest is very visual. Much of the focus is lifestyle oriented, so if your business caters to this, Pinterest is a great place for you to be.
Like other social networks, Pinterest users can follow people and businesses, like and comment on pins, and share other content to their own boards.
Pinterest is a Search Engine
Pinterest is quite unique in that it also functions as a search platform. For example, a user may be interested in new kitchen flooring. A quick search pulls up a multitude of pins for the user to browse and “pin” to her own boards.
According to one Pinterest expert, more than one-third of Pinterest users choose Pinterest over Google search.
So, you can see the potential for your business when it comes to users searching for keywords that apply to your products and services.
Ditch the Hashtag
Another way Pinterest is different from other social media platforms is that hashtags aren’t best practice. While Facebook, Instagram, and Twitter are rich with hashtags, they aren’t as useful on Pinterest.
Why is this? It’s because Pinterest is its own search engine. Hashtags can be confusing and ineffective on Pinterest, so it’s a good idea to leave them for other platforms.
Forget the Sales Pitch
Users don’t go to Pinterest to find out what you have on sale. They go to Pinterest for ideas and inspiration.
Leave the sales promos for other platforms. Instead, share lifestyle images with brief captions. The best length for captions runs somewhere between 10-300 words. Do some testing to see what works best for you.
Find the Influencers
Collaborating with influencers is quite powerful on Pinterest. You can grab their attention by posting on community boards or tagging them in some of your own pins.
This helps you promote your brand and establish yourself as an influencer as well.
Pinterest has many similarities to other social media networks, yet, it has some very unique qualities as well.
Think of Pinterest as more than just a social sharing platform. It is also one of the largest search engines on the web.
With more than 700 million users and 500,000 brands on Pinterest, it’s well worth a look for your digital marketing strategy.
Plus, when it comes to social sharing, pins are just as shareable if not more than posts on Facebook or tweets on Twitter. They also have a longer shelf life.
Do your research. Make sure your audience is on Pinterest and what you have to share is of value. If so, then you’re ready to drive more traffic to your website and harness the power of Pinterest for your business.
If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.