You probably know that social media has a lot to offer your business.
From sharing great content and engaging your followers to cost effective paid advertising, social media can be a powerful part of your marketing strategy.
Yet, mistakes on social media can be costly for your business.
In this article, we ask the question, “How much does it cost you when you muck up on social media?” Then, we’ll discuss what you can do it about.
Resurfacing Social Media
When it comes to social media, it’s important to note that nothing ever dies forever.
Let’s say you published an insensitive post that upset a group of your followers. You then decide to delete it.
Well, it isn’t gone forever, and you have no idea how much traction it got before you deleted it. In fact, some of your followers might have copied it, and passed it on, so it’s never gone from them or their friends.
Bad posts and tweets can follow you around forever and haunt your business.
Many a career and business has been destroyed by a fast-moving post or tweet – remember Paula Deen?
If you muck up on social media, you might find that one slip up creates a plethora of backlash. Opinions fly, and your business is on the rocks.
The thing about social media is that there is no restraining it – it’s huge and far-reaching.
Now that you know the costs are great when you muck up on social media, let’s look at some ways to “fix” your screw-ups. While there is no magic fix, you can minimize the impact.
Take Your Time
While your first instinct is to jump in and respond immediately once you realize you made a mistake, it’s a good idea to take a step back and wait a bit.
Take your time to craft a response. People will remember if your response was as bad as your post. But, you can bet they won’t recall it took a few hours for you to post a well-thought out response.
You want to respond in an appropriate fashion without immediately reacting. You want to let the initial stress fade away, and then you can respond appropriately.
What happens if you are accused of something you didn’t do, or your account was hacked? In either case, you want to jump right in and respond quickly to defend yourself.
When you make a social media mistake, don’t be defensive with your replies.
Be empathetic and apologize for your mess.
You want to quickly and honestly let the world know you are sorry. Don’t wait too long to apologize, but as we mentioned earlier, take your time when crafting a response.
If you wait an overly long time, you give the post time to snowball and spread rapidly.
Listen to your audience and really hear what they’re saying so you can respond in the right manner.
It’s hard to admit you’re wrong, but it’s much better than arguing with your followers.
It can cost you a lot when you muck up on social media. You can end up with a PR disaster on your hands.
Social media mistakes are embarrassing at best. Some mistakes are simple human error and slips in judgement. Perhaps you didn’t know your words would be off-putting to someone.
These mistakes are often easier to fix because they don’t necessarily reflect badly on your company – they just show you’re human and messed up.
Bigger slips can do serious damage to your company and your brand. If you are completely inappropriate or insensitive, or you say something highly and outright offensive, you can bet the damage is severe.
The best thing you can do is sincerely apologize and do your best to make up for the incident.
To prevent social media disasters, make sure you have social media protocols in place at your business.
Make sure that the employees you entrust your posting and tweeting to understand your mission, your goals and your social media guidelines to help protect your business.
Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting posts that persuade and engage, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.