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Facebook At Work – What Is It And How Will It Affect You?

Facebook At Work – What Is It And How Will It Affect You?

Facebook has a stronghold on social media market share with nearly 44% of social media visits in the United States and nearly 1.6 billion monthly active users worldwide.

So, it seems they’d like to emerge as a power player on the professional side of things as well. In their never-ending quest to stay atop the social media heap, they’ve developed Facebook at Work.

In this article, we’re going to take a look at Facebook at Work – what is it and how will it affect you?

What is Facebook at Work?

Basically, it is just what it sounds like. It’s a professional version of Facebook. It lets a company’s employees and their teams interact with one another on a platform they’re already familiar with.

Facebook at Work is very similar to the Facebook you know and love – you’ll find posts, news feeds and events.

The difference – you can keep your personal Facebook account and your professional Facebook account completely separate. This helps you keep your personal activities and your work activities unattached.

Sound like it might help you keep your job? It just might as you can keep your personal details and embarrassing moments on your personal Facebook page, while you can be more “work-like” on Facebook at Work.

Facebook is quick to mention that if you choose to link the two accounts, there is no crossover, and thus, no worries for you in the privacy department.

How Does It Work?

Facebook at Work has four main components: profiles, newsfeeds, groups and messaging. Let’s break that down:

  • The profile includes a photo and employee info (position and department).
  • Groups can be open, closed or secret. They are for the purpose of collaboration.
  • The open group is akin to mass email, and your business can send out company-wide news.
  • The closed group is for teams working on specific projects.
  • Secret groups are unsearchable and invite only. This is the arena for ultra-privacy.
  • Messaging is really similar to Facebook’s messaging application you are familiar with.
  • The newsfeed can be adjusted to a worker’s preferences, but it usually contains group updates.

How does the friend option work? Instead of friending people, users can follow their co-workers, and no one has to approve the request.

Lastly, with the Facebook at Work app, you don’t have to slow down when you’re on the move or out of the office. You can use the Work Chat app to message instantly and use voice and video calling.

Why Would My Company Use It?

One of the reasons you might use Facebook at Work is to slow down the flow of work emails. This Facebook platform could significantly reduce the number of emails in your inbox if you posted the same content on the app.

Another advantage is that most businesses’ employees are very familiar with Facebook, so using the professional version doesn’t involve a learning curve.

How Will It Affect Me?

As of today, it probably won’t affect you because it’s only available to about 300 select companies like Heineken, Century 21 and Hootsuite. If you don’t work for one of these companies, you have some time yet. 

Although, you can expect a full-scale launch of Facebook at Work sometime this year, so you might worry about the boundaries between your personal life and your work life. If your business decides to implement the Facebook at Work app, you’ll want to set some parameters around how available you’ll be.

To Conclude

If your company is interested in being considered for a spot in the Facebook at Work early adopter program, you can submit a request to Facebook.

Since Facebook at Work is a professional version of Facebook that is only accessible within the confines of a company’s internal IT systems, you can rest assured that your personal Facebook page will stay separate.

As for how Facebook at Work will affect you – it just might make your company and your team more productive because they’ll be more connected.

See the app on ITunes.

If you’d like some help developing your brand on social media platforms like Facebook, Twitter and others, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.

We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.

Image: Robert Servais

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