Just like the many other social media platforms, LinkedIn is a powerful tool for communication and relationship building. However, each platform has a unique audience with unique needs. As such, you want to post differently on each platform.
In this article, we look at what you shouldn’t post on LinkedIn.
Don’t Post Sales
LinkedIn is not the social media platform for your marketing and sales tactics.
You want to encourage deeper, more meaningful conversations on LinkedIn. Your followers aren’t on this social platform to find out what’s on sale.
You should only post material that’s relevant for your customers. It’s not a distribution channel for your monthly sales.
When you post sales or ad pitches, you’ll find that your connections generally ignore them. Instead, focus on providing content that’s of value to your target audience.
Don’t Post Controversial Things
Sure, people get into rabid conversations on Facebook and Twitter, but LinkedIn isn’t the place for it.
Think of this platform as your very own professional network of customers, potential customers, industry peers, influencers, and people you want to build a relationship with.
It is not the platform to get into controversial discussions with followers. You don’t want to polarize people. When you do this, you encourage people to fall on one side or the other. For example, they either want to do business with you, or they don’t.
Show your current and potential customers your very best side on LinkedIn – the one you’d present to your in-laws.
Don’t Post Religious or Political Posts
In keeping with the above tip, you also want to avoid these posts.
People are very passionate about each of these topics, and you again don’t want to polarize your audience.
Don’t Post Personal Info
While you might share personal posts or inside looks at your team on Facebook, Instagram, and Twitter, LinkedIn is not the proper platform.
You should be social on LinkedIn, but at all costs, you should stay professional. LinkedIn isn’t the place for Monday motivation, memes, posts of what your staff ate for lunch, or who had a baby.
Again, LinkedIn should showcase the best your business has to offer.
Don’t Post Mistakes
Typos on other social media platforms are mildly acceptable. Typos on LinkedIn are not.
This is because LinkedIn is a professional network. Little mistakes in your posts can cost you big time on this platform. Followers on LinkedIn expect better.
Don’t Post Complaints
You want to stay away from negativity when you post on LinkedIn. The face of your company on this platform should stay positive.
Even if you fired an employee, your supplier is cheating you, the competition is going after you, or you had a break in, you don’t want to share these topics on your LinkedIn page.
Keep negativity off this platform and work to provide engaging, thoughtful content with a strategy.
With 590 million users, LinkedIn is a useful platform for many businesses.
Yet, it takes some finesse to make the social media giant work for your company.
So, don’t use these types of posts on LinkedIn. Take our advice, and steer clear of the previous types of posts, and you’ll be well on your way to LinkedIn success.
Facebook is the place for animated GIFs, your lunch hour and coffee break photos, and inspirational memes.
LinkedIn is a professional network with high standards. Post should be timely, relevant, professional, conversation-starting, and important to your audience.
Test your posting strategy by asking yourself if you’d be comfortable with your post going out in a news release. If the answer is no, you should skip it.
Finally, do your best to post the right kind of content that helps build relationships and provides valuable content to current and future customers.
If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.