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Creating Hashtags The Instagram Way

Creating Hashtags The Instagram Way

Did you know there are rules for Instagram hashtags? And, did you know those rules have changed?

What this means for you as a business is that the practices that may have worked for you in the past with regard to Instagram hashtags aren’t as effective anymore.

Bottom line is that Instagram hashtags are powerful tools that help you get more followers and increase engagement.

In this article, we look at how to choose the right hashtags for Instagram posts, so you are using every benefit available to you.

Keep Hashtags Relevant

When choosing Instagram hashtags, you want to choose the most relevant ones because users now have the ability to follow your hashtags.

So, instead of Instagram users having to search Instagram for a hashtag and scroll through long feeds to find your content, your posts now show up automatically in the feeds of users who followed your hashtag.

Because of this, it’s more important than ever to make sure your hashtags are relevant and make sense.

Switch Up Your Hashtags

You don’t want to be seen as a spammer by Instagram. How do you avoid this?

Some Instagram businesses will copy and paste the same hashtags for every one of their posts. This is a no-no. Doing this means the Instagram algorithm might tag you as spam, affecting the visibility of your post.

New Instagram rules want you to switch up your hashtags for each post.

Track Your Hashtags

As long as you have a business profile, you can use Instagram analytics to not only see how your account is growing, but you can analyze how individual posts perform and compare them.

You can also see how effective your posts are based on impressions from your hashtags. This will ultimately help you optimize your hashtags in future posts.

Use Hashtags in Stories

Did you know you can add up to 10 hashtags into a single Instagram story? There are two ways to do this:

  • Use a hashtag sticker
  • Use the text tool to type your hashtag

When you use hashtags in your stories, it helps more people discover your content.  If your chosen hashtag(s) is popular enough, your real-time Instagram story will show in the feed.

It’s worth noting that even though you can use up to 10 hashtags in a story, it’s not the best practice. Keep your stories cleaner or hide your hashtag under a sticker/emoji.

As an added bonus, we’d like to bring you Nametags. Different than a hashtag, but similar in that they can help you build your follower base, you’ll find them a new part of your social media marketing strategy.

Discover Instagram Nametags

The new Nametags feature in Instagram is exciting for your business.

These are personalized Nametags that other users can scan while in the Instagram app. When someone scans your Nametag, Instagram invites them to follow you.

This makes it easier for users to follow you.

The best news for you is that Nametags can help you grow your following. It’s even more exciting because the Nametag can live on your website, other social media, email marketing, and even printouts in your business.

Share them everywhere and watch your followers grow.

To Conclude

Finally, by now you’re probably wondering about the right number of hashtags for your Instagram posts.

Instagram allows 30 hashtags per post. Yes, that seems like a lot, but it gives you more opportunities to be discovered by Instagram users.

It’s always a good idea to err on the side of “more is better” when it comes to hashtags. Be sure, though, to only create hashtags that are relevant to each unique post. If you can’t come up with that many relevant hashtags, stick to only the pertinent ones.

Always use hashtags with a purpose and not simply to fill space. Do your research and know what hashtags your target audience is using.

Now that you know how to choose the right hashtags for Instagram posts, start making a list of relevant ones and create an Instagram posting strategy.If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.

We are here for you when it comes to your social media posting. We’ll study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate. 

Image: Jon Tyson on Unsplash

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