Got a question about social media? Not sure when to post or how to tweet? Don’t have a plan, or didn’t even know you needed one?
Not to worry. Today, we give you some of the most common social media questions answered.
Should I Be on Every Social Media Network?
The basic answer to this question is no, but there is a bit more to the answer.
First, you should only be on as many social media networks as you can manage. Whether you’re taking care of it or someone else is, decide up front which platforms you want to invest your time and energy.
Second, you should have an active presence on the platforms where your customers and target audience are. You might find that your customers are predominantly using Facebook and Instagram, but only a handful use Twitter.
Go where your customers are.
Should I Ditch Facebook If My Audience is Millennials?
Again, the answer is no. Some people might tell you that millennials are leaving Facebook, but that just isn’t so.
A recent report shows that in fact, nearly all individuals ages 18-34 with access to the Internet have an active Facebook account. What’s more, they spend more than two times as many minutes per month on Facebook than any other social media platform – upwards of 30 minutes per day.
Does It Matter When I Post or Tweet?
Yes, it actually does matter. But, we can’t give you a universal time that works for every business. You see, all businesses are different as are their customer bases.
The best times to post and tweet are when your target audience is online. You can look at your social media platform’s analytics or insights to learn this information.
That being said, there are some times that are generally accepted as good times to post:
- Facebook: Noon-1 pm on the weekend, 3-4 pm on Wednesday and 1-4 pm on Thursday and Friday.
- Twitter: Weekdays from noon-3 pm.
- Pinterest: During the evening.
- Instagram: 8-9 am, 2 pm and 5 pm.
- LinkedIn: 7-8 am, 12 pm and 5 pm.
- Google+: The beginning of the workday through 12 pm.
Do I Need Consistent Social Media Handles?
Yes, you do. This makes it easier to promote your business if your handles are consistent throughout the social media universe. Do as little as possible to confuse your audience.
Usernames, just like your domain name, are important to your overall brand.
How Do I Grow My Audience?
First, you want to completely set up your businesses pages. Next, it’s time to get your pages in front of people.
You can reach out to your existing customers either in your store, on your website or through your email marketing. You can also invite your own Facebook friends to like your business page and ask them to spread the news.
Consider advertising your page through pay-per-click ads on platforms like Facebook and Twitter.
The best way to grow your audience is to share relevant, engaging content. If you’re constantly posting about yourself, you aren’t going to grow. When your audience likes what you share and is engaged, they will like it, comment on it and share it.
Then, your info will start to show up in their feeds, and you’ve gotten the ball rolling.
Can I Link My Twitter and Facebook Posts?
This sure sounds like a good idea and a way to streamline your content, but it isn’t good practice.
Often, the audience you are talking to on Facebook is different than the one on Twitter. So, it’s not a great idea to provide the same experience in both places. After all, why would they want to follow both your pages if you’re providing the same, repetitive content?
It’s also good to understand that each social network is different when it comes to character counts and image sizes.
Lastly, you can use the same content across your networks, just not the exact same content. Tailor it for each audience and make sure your pictures are sized for each network.
To build your social media presence on a solid foundation, put some of these tips and tricks into practice and watch your audiences grow and thrive.
Social media is an ever-changing landscape. Whether you’re a brand new social media marketer, or a seasoned pro, it’s helpful to get back to the basics.
Finally, consider creating an editorial calendar to drive your social media strategy. It helps you stay on track and tailor content for each network. It also helps you maximize your impact on each platform.
If knowing what to post and what not to post is too time-consuming, and you’d like some help publishing your content while developing your brand and nurturing the relationship between social media and your business, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.
Image: Justin Luebke