Currently, Facebook is still on top of all the social media platforms, so it’s a great place to concentrate your marketing.
Because Facebook reigns supreme among adults, and millions use it each day, we’re going to look at changing your Facebook marketing strategy for optimal results in this blog post.
Understand Your Demographics
Are you posting to Facebook without considering your demographics? Do you think you know what your audience wants?
If so, we encourage you to take a deep dive into your Facebook demographics and insights. Learn about your customers. Know what they need and want and then provide it to them.
The better you know your audience, the better able you are to change your marketing strategies to get them interested.
Up Your Own Engagement
Many businesses post to Facebook and then wait for their audience to respond. Take the upper hand and reach out first.
Social media channels are the place for you to have discussions with your customers and share content. Don’t forget that this is the purpose.
Reach out to your customers. Follow them, and when they post about something that pertains to your niche, comment.
Ask questions in your posts and work to engage your followers and start conversations.
Leverage Mixed Content
Over the last few years, you may have heard calls that video is king, and other types of content are dead.
Many thought no one wanted to view anything online that wasn’t video.
That isn’t true at this point. Your Facebook marketing strategy should most definitely include short videos, but it should also be mixed in with other content media.
So, one way to change your Facebook marketing strategy is to consider a balance in your content types. Don’t forgo textual content and images for an all video news feed. Use all types of content and rotate them.
Start a Facebook Group
In the last few months, Facebook has really been pushing groups, so this is a great place for you to be. You’ll be on the cutting edge of Facebook business pages.
Groups are a hugely untapped audience for many businesses. Groups are small niches of people with shared interests. For example, if you sell hot tubs, pools, and grills, consider starting groups for each one of those categories where users can share with each other.
There, you have a perfect place to comment and share and further your customer relationships.
When you create a Facebook group, you’ll find this is an effective way to gather like-minded followers in one place. You’ll have an instant community of people talking about what you do best.
In addition, you’ll learn a lot from your customers so you can better market your business.
Use Facebook Ads
If paid ads on Facebook aren’t part of your marketing strategy, it’s time to make the change.
Facebook business pages are seeing less organic traffic, and it’s become increasingly important to pay to play on the platform.
By using Facebook paid advertising, you have a shortcut to increased engagement and visibility.
Social media advertising will increase your brand awareness while helping get in front of more people.
Change up your advertising for great results. Stay on top of your advertising budget and metrics so you don’t waste money and always make sure your ads are as relevant to consumers as your posts are.
Leverage custom audiences and re-target your website visitors for even better results.
You’re now ready to change or update your Facebook marketing strategy.
Do remember that your ad content and your posts are finding placement in the news feeds of your followers mixed in with their friends and family posts.
This means what you have to say better be important enough that users will stop looking at cousin Sally’s baby.
Keep your content fresh and exciting. Study your demographics and make sure you’re driving the right people to the right content.
Test, monitor, revise, repeat.
Always be on top of your click through rate and the number of impressions you’re getting on Facebook.
With these tips in hand, you’re ready to super charge your Facebook marketing strategy.
If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.