Social media is an incredible way to expand your brandâ€™s reach and influence.
Itâ€™s powerful when used correctly. Yet, when itâ€™s not used properly, you can actually damage your brand.
In this article, we look at branding on social media and what not to do. Weâ€™ll give you some tips on how to avoid branding problems so your brand stays strong and positive.
Hereâ€™s what not to do:
#1: Let Anyone Handle Your Social Media
The first and most important thing you can do is to hire the right person to manage your social media. You want to thoroughly vet the person or company handling your social media image.
Donâ€™t underestimate the importance of your social media managers. They are quite literally the voice and face of your business online.
According to Forbes, social media is responsible for driving more than 31% of referral traffic to your website.
While this is great news for those of you with a social media presence, you can see how important it is to properly train and supervise your social media managers.
#2: Ignore Negative Feedback
You might be tempted to just ignore negative feedback. Perhaps youâ€™ve even contemplated deleting it.
Neither of those are good options.
Everyone is going to get negative feedback at one time or another. The thing that separates good social media branding from bad is how you handle it.
Respond poorly, and your branding on social media suffers. But, respond promptly and with empathy, and youâ€™ve increased the power of your brand.
Use negativity to right a wrong and show your customers that you value them as well as their opinions.
#3: Over Self-Promote
Social media branding should be about your customer, not you.
When your brand is on social media, you should be educating, informing, and providing valuable content. Then, you can pepper your posts with a small amount of self-promotion.
We know you ultimately want more leads and more sales, but too much self-promotion can hurt your brand.
If youâ€™re not engaging your followers, they will either ignore you, or worse, unfollow you.
#4: Try to Be Everywhere
Just because a social media platform exists, doesnâ€™t mean you should use it.
You donâ€™t want to spread yourself to thin. Pick a social network or a few and make sure you are providing the right content at the right time.
Know your target market and where you can find them on social media. You want to create a regular social media sharing schedule so you make sure to hit the platforms that match your target market.
#5: Ignore Users
Itâ€™s easy to use a scheduling software to create your posts and tweets for the week and then forget social media.
This is not what you want to do.
While it certainly is okay to schedule your posts, you must check back in several times a day to respond to questions as well as comments.
If you ignore your users, youâ€™ll hurt your brand and lose sales. Involve your followers and let them know you appreciate their comments, likes, shares and retweets.
Weâ€™ve looked at five things you shouldnâ€™t do on social media. Now, letâ€™s look at a few things that can help your branding on social media.
- Pay attention to your visual branding. Use the same colors and images on each of your platforms. These should also â€œmatchâ€ your website. You want your brand image to be seamless in the digital world.
- Develop your social media voice and stick to it.
- Donâ€™t post the exact same thing on each platform. Write for the audience as well as the social media network.
- Post regularly. Irregular posting and sharing does nothing for your brand. It leaves you forgotten in the social media arena. For example, have you ever visited a brandâ€™s page only to find they havenâ€™t posted in three months? It looks unprofessional, doesn’t it?
- Complete your entire bio section and make sure to include the address of your website.
Finally, by avoiding the donâ€™ts on our list, youâ€™ll ensure your brand is solid on social media. Just remember that social media is about engagement. Treat your followers well, and youâ€™ll find social media success is right around the corner.
Engage your customers with a social media strategy that works with your branding. If youâ€™d like help crafting posts that persuade and engage, we can help. Weâ€™ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. Weâ€™ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.
Image: Eli Defaria