The last thing you want to do is make a social media misstep.
Not only is it embarrassing, but it can be detrimental to your brand. Social media mistakes can spell disaster as followers might leave you, and your mistakes go viral.
As a business, it’s important that you pay great care to your social media posts and tweets.
To help you avoid a major error, here are the best of the worst social media mistakes ever. Look them over and make sure your company never makes the same ones.
American Apparel’s Fourth of July Explosion
Many people remember the Space Shuttle Challenger disaster in 1986 when the shuttle exploded live on television. It was shocking and devastating for all who watched it.
Yet, in 2014, American Apparel posted an image of the space shuttle exploding on its Tumblr stream. The purpose of the post was to celebrate the Fourth of July. The hashtags, #smoke and #clouds, accompanied the post showing a great error in judgment because they simply thought the image was fireworks.
The lesson? Make sure your image really is what you think it is.
Delta and the Giraffes
Airline giant, Delta, came across as ignorant and not too smart with their posts showing a giraffe and the Statue of Liberty.
They posted this after the United States and Ghana went head-to-head in a World Cup soccer match.
The error came about because giraffes don’t live in Ghana.
The lesson? Fact check your posts and images so your company doesn’t look stupid.
Aldi Australia’s Fill-in-the-Blank
Sometimes a fill-in-the-blank is a child’s game, and sometimes it’s so much more.
Aldi posted an image on Twitter that said,” I became an ALDI lover when I tasted ______ for the first time.”
While the tweet seemed innocent enough to the social media team at ALDI, it brought out an unsavory crowd on Twitter who tweeted all kinds of inappropriate things to fill-in-the-blank.
The lesson? Let someone else preview your posts and tweets before going live.
DiGiorno Pizza Fail
The pizza mogul, DiGiorno, posted a tweet that said #WhyIStayed You had pizza.
This looks and seems innocent enough, but what DiGiorno didn’t know was that was a hashtag about domestic violence.
They learned quickly enough about their poor choice of a hashtag and issued apologies within minutes of tweeting.
The lesson? Research your hashtag before using it.
Charter Communications Power Outage
Charter Communications had a power outage going on in Boston, Los Angeles, Chicago and Dallas and simply decided to ignore it.
They thought it would be more interesting to talk about the Simpson’s marathon instead of the massive service outage.
The lesson? Pay attention to your scheduled posts and unschedule them if it’s bad timing. If you’re live posting or tweeting, make sure the timing works.
Purple Sausages for a Vegetarian
Many people know that purple goes hand-in-hand with the rock star, Prince.
So, it seemed quite logical to one British butcher and Prince fan to post a picture of purple sausages in honor of the deceased rocker.
The problem here was that Prince was a vegetarian and didn’t wear animal products.
PETA (People for the Ethical Treatment of Animals) came out against the post and suggested the butcher prepare a vegetarian sausage to make up for the faux paux.
The lesson? Do a fact check before posting to avoid embarrassment.
Now that we’ve looked at the best of the worst social media mistakes ever, you can take note of them and make sure you never make the same ones.
Create company-wide social media policies. Ensure that your social media team has guidelines on posting that include text, photos, video, voice and tone.
Finally, create a social media strategy and pre-approve all posts and tweets to avoid making your own social media mistakes.
Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting posts that persuade and engage, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.