Are you a regular on social media, but you aren’t getting the website traffic you’d like?
If so, you aren’t alone. Many businesses spend hours creating content that doesn’t increase traffic to their website.
In this article, we’re going to look at awesome content ideas to drive traffic to your website so you can build your audience and increase your business.
Share Your Content Multiple Times
One way to increase your traffic is to schedule your post several times.
For example, on day one you share your newest blog post to Facebook. You add some advertising dollars, and you get a fair number of clicks.
Then, the next day, you share the content again. You should use different wording and a different image, and you’ll find the end result is the same – more clicks to your website.
Doing this increases the chances people will see and click on your content.
While you don’t want to spam your followers and be annoying, sharing your content several days in a row gives more of your audience a chance to get the valuable content they count on you to provide.
If you remember to always provide value to your users, multiple shares can be a good thing for your website traffic.
When deciding how often to re-share content, consider your platform. For example, it’s okay to share on Twitter multiple times in one week, but you might spread it out once or twice a month on Facebook or Google.
Use Click to Tweet
Another way to increase traffic is by using Click to Tweet. You can choose from free or paid plans.
This is such an easy way to get more visitors to your website. Here are the steps:
- Create a blog and post it to your website.
- Find a great piece of content in your blog. This should be a strategy or small tip. Remember that character count matters on Twitter, so keep it short. In other words, find something that is tweetable.
- The, go to the Click to Tweet website, and copy and paste your short piece of content. You will get a short link back. Return to your blog post, write “tweet this” or “click to tweet this content” after the content and add the link.
- People like to re-share valuable content on Twitter, so it makes them look good to their friends and gets more people on your website.
Use LSI Words
Google’s algorithm is always evolving and getting smarter. It now has incredible ways to determine what your web page is about by more than keywords.
LSI (Latent Semantic Indexing) is a tool uses to identify patterns in the relationships between the terms and concepts on your web page.
What does this mean for you?
It means using not only keywords and synonyms but words that work together to create more meaning on your page.
For example, if you sell swimming pools, you would of course use swimming pools, above ground pools, and inground pools.
But, when it comes to LSI, you might mention other words such as staycation, backyard paradise, swimming laps, outdoor fitness, lounge pool, relaxation, and wellness.
Google can tell from all of these that your page is about swimming pools and send relevant traffic your way.
LSI words are not synonyms. They are words that are frequently found together when referencing specific items.
One great way to find these words is to Google a term like pizza, and then see what pops up in your search engine results.
So, using LSI words is another content idea to drive traffic to your website.
With more than 90% of business owners on board with social media, it’s never been easier to increase traffic to your website.
When using social media to drive people to your site, consider your platform choices. For some it may be Facebook, while others will have better luck with Tik Tok or Snap Chat.
Others may find a combination of channels works best.
As you begin creating your posting strategy, do remember to tailor each piece of content for the particular platform.
For example, the only link available to you on Instagram is in your bio and not in your post. On Twitter, you can post as many links as you’d like – multiple times per day is recommended.
Know your audience and where they’re spending their time. Then, use those channels to drive website traffic for the best results.
If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.