Have you ever thought about driving your social media traffic to your website to increase conversions? If not, you are missing out on a great way to boost your website traffic.
Search engine optimization is just one way to increase your web traffic. Social media is another. While social media focus is usually on engagement, you can have the best of both worlds.
Social media is not only an engagement, relationship-building platform, but it’s a major source of website traffic.
We don’t want you to miss out on additional web traffic, so let’s talk about seven ways to convert social media traffic into website visits.
Way #1: Start a Blog
If you don’t have a blog, it’s time to start one. Fresh content keeps your social media fans interested, and blog posts are ideal links to include on social media.
When you write blogs on your website, you can fill your Facebook page with fresh content that links back to your blog where readers can read the blog in its entirety.
To keep your fans interested and clicking back to your blog, take time to craft content that is interesting. When sharing it on multiple social media platforms, craft the call to action so it works for each of your social media audiences.
For this to convert traffic into website visits, your post must be clickable. Use a visually appealing image and clear copy with the link added in to generate traffic.
Way #2: Use Videos
Social media users respond well to video. You can use videos in your posts and include a link back to your website. For example, you could post a product how-to video and include a link to “buy now” that directs users back to your site.
Video is a powerful conversion tool.
Way #3: Include Links with Each Post
This almost goes without saying, but include links with your posts if you want visitors to click-through to your website. Be sure and test the links to make sure they work.
Use a free service like Bitly to shorten your links. You can also track them through Bitly or your own Google Analytics.
We also want to mention that you should include a link in your profile sections of your various social media platforms.
Way #4: Create Ads
Social media advertising is growing exponentially. It’s another way to give a “boost” to your content and convert social media traffic into website visits.
You can work social media advertising in several ways. First, you can boost posts and promote tweets to increase your reach. You can target your ads for clicks to your website as well. Second, you can create ads to promote your website.
Either way, test the waters and monitor your results.
Way #5: Host Contests
Another way to convert social media traffic into website visits is to host a contest. Using this avenue, you’d link back to your website for people to enter your contest.
After they’ve entered, you can direct them to other areas of your site.
Way #6: Share Content More Than Once
You are probably thinking this sounds crazy, but if you don’t share your links at least a few times, some people may never see your content and visit your website.
To explain why you should share your content multiple times, it helps to understand that a Facebook post reaches 75% of its potential in the first five hours, and Twitter tweets reach their potential in three hours. So, if your entire audience missed that window, they missed your content.
When you do re-share content, add some variety. Use quotes or ask a question.
Way #7: Create Landing Pages
When you post to your social media networks and include links back to your website, you want to make sure that your landing page matches your content and your imagery.
In other words, you want to take people where they expect to be going. Make your social media image match the image on your landing page. Ensure that your content matches by using similar headlines.
This helps ensure your success as you’ve gained your visitors trust by giving them what they expected to get.
Social media is a terrific source of website traffic. When you use one or more of these seven ways to convert social media traffic into website visits, monitor your results so you know what’s working and what’s not.
If one type of post generates more results than another, use your metrics to craft future posts. With these seven tips, you are well on your way to converting your social media traffic into website visitors.
If you’d like some creating engaging social media posts that work within your overall social media posting strategy, we can help. We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.