Social media engagement. Keeping your fans engaged. Building a community. That’s what social media is all about, right?
At first glance, the above mentioned items seem easy enough to accomplish, but once many businesses get started in social media, they realize just how elusive engagement can be.
In this article, we’re going to talk about seven ways community management will keep your online fans engaged. We’ll give you some tips so that community management doesn’t seem so elusive anymore.
So, what’s community management?
Many people assume social media marketing and community management are one in the same. While they share some characteristics, they have a difference in intention.
Social media marketing is basically promoting your business and your brand through social media.
Community management, on the other hand, involves cultivating, nurturing and engaging an audience. This involves connecting with potential customers and advocating for your business. Community management makes your business personal and brings it into the everyday lives of your customers.
Here are seven ways you can use community management to keep your online fans engaged.
#1: Be Responsive
Be ever present on your social media pages. If someone asks a question or posts a review, answer right away. When members like, comment or share, make sure you acknowledge that they’ve taken some sort of action.
When new fans engage with your brand, welcome them to your page. Community engagement is about reaching out to keep your online fans engaged.
#2: Ask Questions
When someone asks a question, it prompts an answer. Asking questions on your social media pages is a great way to keep your online fans engaged.
Don’t always ask them questions about your products or services. Ask them about their favorite childhood memory, vacation spot or color. Throw out a fill in the blank question. Be creative and let them talk about themselves.
You’ll find this content quite sharable.
#3: Find Brand Advocates
One way to use community management to keep your online fans engaged is to look for brand advocates. You’ll want to recruit new fans to your social community. Think of every fan as a potential brand advocate.
What are you looking for? You’re looking for people who are always sharing, liking and commenting on your posts or tweets. Respond to these folks. Ask them to invite their friends into your community.
You can also use a tool like Mention to see who else is talking about your brand and then reach out to them.
#4: Provide Incentives
When you set up free games, contests and fun experiences, you’ll keep your fans engaged. There are a few ways to do this:
- Host a standard contest where fans win something of value.
- Offer fans a reward for sharing content with their friends.
- Create a game (think photo contest) that encourages your fans to share on their social media pages.
#5: Give Your Fans a Voice
Let’s say you are introducing a new product. This is a great way to engage fans. Showcase it on your social media pages and ask their opinion.
Listen to what they have to say and provide feedback for their input. When you engage them in the process, you encourage their trust and loyalty.
#6: Share With Purpose
Social media engagement shouldn’t be solely about promoting yourself. To build your community, you want to share with fervor! Share with purpose.
Provide content that has value for your fans. Give them tips, funny stories and touching stories. Bottom line – be useful to them. If they sense that you are in it for them, they’ll be more apt to stick around and be your brand advocate.
Listen to their conversations, answer their questions and let them know you care.
#7: Make It Personal
Social media by its very nature is personal. So, to engage your fans, you have to engage on a personal level. Don’t be fake. Be authentic, creating a personality for your brand – one that cares about engaging with its fans.
Now that you know seven ways community management will keep your online fans engaged, you can go about the daily task of cultivating, nurturing and engaging your audience. You have the tools in your arsenal, and now it’s time to put them to use.
As a last thought, we encourage you to make a plan. Take baby steps and start with a one-month plan to increase engagement. After the month is up, evaluate what worked and what didn’t, and then get started on the next month.
If you’d like some help with your community management to keep your online fans engaged, we can help. If you’re ready to improve your engagement and advocate for your brand through social media, we are here for you.
We look at your data, listen to your customer’s conversations and post content that’s shareable. We’ll help you grow your following and increase your online presence.
Social media posting is an integral part of your business’ marketing plan. It’s a great way to create loyal followers, increase engagement and provide a valuable return on investment. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.