What are you doing to promote your business and your services? Are you showcasing your brand in the right places?
In this article, we look at seven creative messages you could be using to advertise your services.
To get in front of your potential customers, you want to engage them and create brand believers and brand ambassadors.
But, just how do you stand out in an already crowded advertising climate?
Let’s look at how you can cut right through the competition and get in front of your customers with the right marketing messages.
#1: Target the Right People
Today’s creative marketing messages should be targeted and directed at a specific set of people.
Digital advertising methods such as social media, email marketing and pay-per-click allow you to narrow your audience.
Instead of blanketing your marketing message, you can hit people in a much more effective and efficient way.
For example, if you’re running a Facebook ad campaign selling hot tubs, target your audience to homeowners using specific demographics or target people who’ve visited your website.
Now, let’s consider email marketing. The average person receives more than 100 emails per day, so this means you have to be targeted and creative with your message to stand out in your customer’s inbox.
Bottom line – target your customers’ interests with your creative message.
#2: Solve a Problem
Your current and potential customers are looking for you to solve a problem or answer a question.
It’s your job to be the expert in your field, and when you are, you’ll find that people flock to your services.
How can you solve a problem?
- Find out what your customers want and need by asking them
- Write blog content and share it on social media and through email
- Produce how-to videos
- Highlight how your services solve their problems or answer their questions
To be successful with this messaging, you have to know your target audience so you can be a problem solver.
#3: Use a Hook
Your messaging should also include a hook – this is what you use to grab your customer’s attention.
When using a hook, you offer something of value to your customer in exchange for something else.
For example, on your website, you could offer a free download in exchange for an email address.
A hook is about offering something interesting, so again, you need to know your target customer.
#4: Show Them Why
Why should someone purchase your services?
You can’t assume they’ll know why just by visiting your website or liking your business on social media.
Consider the Dos Equis beer campaign. They took a step out of the box and featured a grey-haired man in the campaign instead of young 20-somethings. They showed an older generation why the beer is for them.
Not only did they target a specific demographic, but they showed the audience that if they drink Dos Equis, they too could be “the most interesting man in the world.”
#5: Shake Up Your Message
Think creatively when crafting your marketing message.
You want something that grabs the reader’s attention and makes them want to read on. Here are some examples:
- How to Grow Potatoes in One Month
- Learn to Ski Like an Expert in One Week
- Get Your Kids to Do Their Chores Without Yelling
Make sure your message matches your content when using headlines that promise a lot.
#6: Be Specific
Vague advertising isn’t going to get you anywhere. Use a combination of bold imagery with specific text that makes your customer run to your service.
Be specific, authentic, clear and creative with your advertising message so you encourage viewers to buy your services.
#7: Get Personal
Our last way to craft creative messages is to get personal. Talk to your customer, not at them.
When it comes to email, personalize the content and who it’s to. In your social media posts, talk like a friend and engage your customer while providing interesting, valuable content.
Find creative ways to let your customers know you value them.
When planning your creative messages to advertise your services, one of the most important things to remember is that you want to set yourself apart from the competition.
Differentiate your company and show your target audience what makes you unique.
This helps increase brand awareness and gives your customers something to remember about you.
Finally, don’t forget the importance of making a personal connection with your customers. This is what brings them in and keeps them coming back for more.
Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting posts that persuade and engage, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.
Image: William Iven