LinkedIn may not be the biggest, most used social network, but it is one to pay attention to.
Why? Just think about the people who use LinkedIn. They’re usually business professionals, decision-makers, executives and people who network.
For many business owners, LinkedIn represents a platform worth exploring and ultimately using.
In this article, we look at five tips for using LinkedIn native video to grow your marketing. First let’s define native video.
What is Native Video?
Native video is video you record yourself and upload directly to LinkedIn. This is different than linking to a YouTube video in a LinkedIn post.
Studies show that LinkedIn gives more prominence to posts with native video than posts with YouTube video links. Now, on to the tips for using video to grow your marketing.
Tip #1: How to Create a Video
To use video on LinkedIn, go to your personal account to see if you have video enabled.
You’ll see a camera icon where you normally post to your feed. You can create a video on your phone and upload it. Just tap the camera icon, give the app permission to access your camera and start recording. Uploading is easy, just add the file and select it.
On your desktop, you can only upload a pre-recorded video. Live streaming video isn’t available yet, so we’ll watch and see.
Tip #2: Consider Length
For a LinkedIn native video, you’re looking for at least three seconds and no longer than 10 minutes.
Best practices suggest a video between 30 seconds and five minutes for the best engagement.
Do remember that max file size is five gigabytes.
Tip #3: Use it to Tell a Story
One tip for using native video is to tell a story to your LinkedIn followers.
This is a great way to engage people on LinkedIn. Through video, you can harness the power of visuals, sound, motion, and a human presence to get your message across.
You can also use native video to give people an inside look at your business, your staff, and your products and services.
One idea includes day-to-date updates. These are easy to produce and keep your customers and potential customers engaged with your brand.
If you’re launching a new product or service, tell the story of how and why to engage viewers.
Tip #4: Interview People
We are a world of voyeurs, and as such, we like to see what everyone is doing.
As you work on a LinkedIn video strategy, plan a list of people in your industry to interview. Use them as a resource and include them in the video to give it more authenticity.
Don’t go overboard – remember to keep the video under three minutes for best results.
Tip #5: Create an Introductory Video
To help people understand your brand, your company, your mission and your values, create an introductory video.
Show people what your goals are. This serves to give them a reason to support you and visit your business.
Intro videos don’t have to be boring. In fact, they can be some of the most engaging content you create. So, get creative and sketch out a plan.
The bonus of the introductory video is that you can use it on your website, in an email, and on your other social media platforms.
If you’re wondering if video is worth your time and effort, the answer is yes. Native video is a great tool for your business considering nearly 85% of buyers report they’ve been convinced to buy a product or a service after watching a brand’s video.
Using the right type of video at the right time can help you increase your profits through upping your engagement with current and potential customers.
So, you can bet that your audience, which includes users on LinkedIn, is looking for video that educates, informs, entertains and engages them.
You’ll find that LinkedIn is a terrific vehicle for building your brand awareness and helping you engage with your customers.
The best thing you can do is start creating and sharing videos today. Test the waters. See what works and find what resonates with your audience.
Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting a social media marketing plan, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.