Did you know there are more social media sites than Facebook, Twitter, Pinterest, Google+ and LinkedIn?
In fact, there are a lot more. Perhaps you’ve even thought about promoting your business on them. We are going to talk about a few today that really aren’t worth your time and energy.
In this article, we’re going to look at five social media platforms you shouldn’t use in 2016 and possibly beyond.
Yes, MySpace still exists. What began in the early 2000s is now an often unheard of social media platform.
What happened to it, and why shouldn’t you use it in 2016?
MySpace, when it began, was huge. In 2006, it was the most visited website in the United States, soaring past Google. The young hip crowd including those relatively new to the workforce were its biggest fans.
Many even believe MySpace was the precursor to Facebook. MySpace made use of “selfies” before we had even coined the term. It hosted pictures taken from real cameras and not smartphones.
MySpace started its decline with the onset of Facebook and other newer, easier to use social media platforms. Today it still exists, but it’s smaller, and multiple redesigns haven’t made it much better.
Because of its lack of focus and a serious decline in users, MySpace is one social media platform you shouldn’t use in 2016.
While this platform is popular with the teen set, it’s probably not the best use of your business’ time. Why not?
You might overwhelm people with snaps, and they’ll quickly wish you weren’t marketing to them.
It’s not worth the effort. You have to take a lot of photos, and it’s not the best use of your time.
The whole appeal of Snapchat is that it doesn’t last. As a business, that isn’t your goal. You want to use meaningful communication that has a longer shelf life. While your Snapchat lasts for 10 seconds at most, this offers no help in building your customer base.
#3: Yik Yak
Another social media site that has grown in popularity due to the younger generation, it’s another one you shouldn’t use in 2016 because it doesn’t have much value for your business.
Yik Yak is a Twitter-like platform that lets users post comments to the 500 geographically nearest Yik Yak users. While this may seem like a great way to target users in a 1.5-mile radius, it’s probably not your ideal market.
Yik Yak is geared toward high school and college students and is full of opinions, secrets, rumors and more.
Like MySpace and Snapchat, this one isn’t a good use of your time.
This relatively new social media platform calls itself the anti-Facebook. Ad-free, it claims it doesn’t track users and is more respectful of privacy. Users don’t even have to use their real name.
The ad-free part doesn’t help your business, as you can’t elevate your brand with advertising.
You also shouldn’t use Ello in 2016 because if your potential customers haven’t already adopted and started using Ello, you will waste time and energy promoting your brand to people who aren’t interested or don’t want your business in their social space.
Along with the four others we mentioned, Digg is another social media platform you don’t need to use for business in 2016. Once a great site, it has fallen in the shadow of Facebook. It’s easier to share on Twitter and Facebook than it is on Digg.
The main reason we recommend against Digg is that it is harder to obtain followers on this social media platform.
We’ve listed five social media platforms you shouldn’t use in 2016. Now, let’s talk about the ones you should use.
You can be nearly certain that you’ll find an audience on Facebook, Twitter, LinkedIn and Google+. Your social media strategy should include ongoing activity on these big four. If you’re not using these, you should be – now.
Next, you’ll want to consider Pinterest, Instagram and YouTube. These three are powerhouses when it comes to visual engagement. Plus, right now the organic reach on these sites is quite healthy.
You’ll have the biggest return on your investment by joining most of the top social media networks: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and YouTube.
If you’d like some creating engaging social media posts that work within your overall social media posting strategy, we can help. We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.