There’s more to life than posting…said no social media team, ever.
Well. we’re here to change that perspective. In this article, we look at four creative ways you can utilize your social media team besides posting.
While the majority of the team’s work week is spent planning, organizing, writing and editing social media posts to promote and further the work of your business, there are other things you can use them for.
#1: Shape Your Overall Marketing Plan
If it’s time to plan your yearly or quarterly marketing strategy, your social media team can help.
They are well-versed in what’s going on in the digital arena because most everything crosses their path on social media.
Your social media team can give you valuable data that can help you plan for the future.
For example, they might learn about a new, upcoming trend that you could leverage to drive business.
They can also help you position your business correctly by giving you information on buyer personas, marketplace attitudes and more.
#2: Highlight New Product Launches
Lean on your social media team when it’s time to launch a new product or service. They have several tools right at their fingertips:
- Paid social media ads
- A wealth of targeting information
- Partnerships with brand advocates
- Strong relationships with influencers in the business arena
Again, your social media team is a powerhouse with catalogs of information at their fingertips. With insights and analytics from all of your social media platforms as well as competitor research, you can see how they’re a valuable tool in your arsenal.
#3: Create Content
Many social media marketers are clever and creative. You’ve seen the dynamic posts and tweets they come up with for your business.
Engage them in your content creation. Many social media teams are full of writers who can spin a tale for your blog posts with ease.
They are also a valuable asset when it comes to creating your content calendar.
Why? Your social media team is well-positioned to know what your customers need and want. They know what sorts of information your customers will find valuable.
If you have team members that like to write, engage them in your evergreen blog content creation. They are then well-invested in ensuring your content gets spread across social media many times throughout the year.
#4: Build Experts
Your social media team can work hard to ensure your key management team is seen as experts. While they work every day to ensure your company is seen that way, engage your team to work on the images of your key leaders.
By utilizing your team to highlight your executives as well as your brand, you’ll notice the following:
- Talented people will want to work for your company because they believe your business is well-known and respected in the community.
- You’ll notice an uptick in press exposure. If your website, blog and social media content is intriguing, journalists will notice. Remember, they are always on the lookout for experts.
- Avenues for public speaking engagements begin to open up. As your social media team builds your reputation, your managers will be asked to speak at conferences and events.
- Potential partners may reach out because of your ultra-strong reputation.
As your social media team creates and works a strategy to create thought leaders of your employees, you’ll notice your trust quotient rise right along with your profits.
Your social media team is one of the biggest assets your company has.
Through their diligence and tutelage, they build an effective social media presence for your business.
They are the relationship builders communicating and connecting with your customers. As such, they know, or should know, a lot about your current and potential customer base.
Because they have intimate knowledge of your brand and your vision, and they are directly responsible for your company’s digital voice, you should leverage them to assist your marketing efforts in other arenas as well.
They are a treasure trove when it comes to helping you plan and manage your overall messaging any time of the year.
Engage your customers with a social media strategy that leverages words that sell. If you’d like help crafting posts that persuade and engage, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.
Image: Patrick Tomasso