Social media done well is incredibly beneficial for your business. The problem, though, is that doing social media right is very time consuming.
Knowing how to post on each platform, how many words to use and the different image sizes can make even seasoned social media marketers scratch their heads.
To help you manage your time and create the best and most effective social media posts, we look at 10 social media hacks to get your social media humming.
#1: Curate Content
Would it surprise you to know that you don’t have to create new social media content every day each week?
Creating new content every day takes a lot of time and research. When you curate content, you don’t have to create content from scratch.
Share content from influencers in your industry. Retweet infographics and funny or meaningful memes.
You do need to be thoughtful when you curate content. Here are a few rules of thumb:
- Share content that is meaningful
- Look for industry leaders, experts or influencers
- Always add your own thoughts
- Use Google Alerts to find content
- Only share what your audience is interested in
#2: Choose Your Preferred Audience
Did you know you can choose the audience you want to see each of your Facebook posts?
This helps you really target each one of your posts to the group of people most likely to engage with it.
#3: Sidestep Twitter Word Count
Unlike most social media platforms, Twitter has a pretty specific word count and won’t let you tweet if you go over that number.
You can get around it, though.
The first thing you need to do is to write the tweet as you normally would. But, include a cliffhanger and an ellipsis (…). Hit tweet.
Next, reply to your own tweet, but don’t leave an @mention of yourself in it. Now, your Twitter followers will see your tweet from beginning to end.
#4: Use IFTTT
This is a social media marketers secret tool. Think of it as your own personal social media assistant that’s not only a time saver, but a hard worker as well.
Create an IFTTT (If This, Then That) account. Attach all of your social media profiles, blogs, etc. Then, you can sort through the recipes to find what works for you.
The opportunities are nearly endless when it comes to IFTTT. For example, you can create a recipe that automatically stores your Instagram photos in your Dropbox account.
#5: Leverage Evergreen Blog Posts
Most companies create a blog post and schedule a post or tweet about it on all of their social media networks, and then they leave it there.
Since not all of your followers are always online, schedule multiple posts/tweets linking to your blog posts. Use different headlines and copy in each one.
Several weeks later, push out the post again. If it’s truly evergreen content, you can keep regurgitating the post.
#6: Create a Unique Hashtag
Hashtags are powerful. Use them to grow your following and drive engagement.
When you use hashtags, don’t just use them on Twitter. Use them everywhere your brand goes.
Include the hashtag in TV ads, emails, all social media platforms, blog posts, print ads, signs and more.
This helps build your unique hashtag, and people will start to recognize your brand and associate it with the hashtag.
#7: Use Social Media Remarketing
If you’re using social media paid advertising, that’s great. Now, are you leveraging retargeting options?
It boosts your engagement and often doubles conversion rates because the people you retarget were already interested once and may just need a second, subtle push.
#8: Use Instagram Tags
You can create powerful stories on Instagram through tagging.
Leverage the tags to create visual assets and memorable stories that help you connect with Instagram users.
#9: Use Facebook Ads
As easy as it is to boost posts on Facebook, you’ll have more success using Facebook ads.
They allow you more targeting options, A/B testing and more reporting.
#10: Optimize Your Images
Don’t use the same size images on every social media platform. By tailoring image size to the platform, you’ll leverage the visual power of your images.
Consider using a tool like Canva as it allows you to create multiple images for different platforms with just one click.
Use these hacks to increase the success of your social media marketing.
Leverage your influencers, post content that appeals to your unique audiences, and you’ll find you can get your social media accounts humming in no time.
Engage your customers with a social media strategy that leverages words that sell. If you’d like help crafting posts that persuade and engage, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.
Image: Charles Ray