Most businesses want to increase their Facebook likes. Social media managers are always looking for ways to get more likes and keep their page fans engaged and involved.
If you’re reading this article, you’ve probably realized sometimes it’s easier said than done. There’s more to Facebook than just posting great photos and interesting videos especially since Facebook continues to place new rules on brand pages.
If you’re feeling a bit unsure about the best practices on Facebook in 2015, we’ll shed some light on the 10 best practices for getting more likes on Facebook:
#1: Fill Out Your Page Information
Every section of your page should include relevant, searchable information. This isn’t a keyword stuffing exercise, but do optimize your page with appropriate keywords. Your About section should be an overview of your business, and include a link to your website and helpful information.
#2: Use Facebook Page Plugin
Use your existing marketing channels to promote your Facebook page. Put a Facebook page plugin on your website and your blog. To implement the plugin, visit this link. Then embed it wherever you’d like.
#3: Invite People to Like Your Page
You know the old saying, “It never hurts to ask.” Ask your email contacts, friends, family and customers to like your Facebook page. Consider asking current Facebook friends to share a post inviting people to like your business page.
Asking employees to like your business page is important. They are your best brand advocates. Additionally, encourage them to share, like and comment on the content your team posts.
#4: Promote Your Page at Your Business
If you have a brick and mortar location, put up signs around your store inviting people to like your Facebook page. Add a tagline to your receipts, and include it on business cards and ads.
#5: Cross Promote
Have a Google+, Twitter, YouTube, Instagram, Pinterest or LinkedIn business page? Tweet and post occasionally about your Facebook page and encourage your connections to stay in contact on all your social networks.
#6: Bump Up Your Rank
The latest Facebook algorithm change irked marketers because it reduced organic reach of brand pages. If you’re not showing in people’s News Feed, it’s hard to get new likes, but that doesn’t mean there aren’t solutions.
Here are a few suggestions for getting seen in News Feeds and prompting new likes:
- Use unique images
- Tag other users or brands in posts
- Use images with your posts. Posts with photos get 53% more likes.
- Stay away from multiple overly promotional posts.
#7: Pay Attention to Your Style
To get that extra bump in people’s News Feeds, use quotes, questions, tips, stories and links to blog posts. These are more engaging than promotions or brand updates.
Keep your posts short – a post with 80 characters or less sees 64% more engagement.
#8: Post Valuable Content
Treat your fans like people and deliver content that is important and worthwhile to them. Social media is about long-term relationships. If you create valuable content that is shareable, you’ll get more likes.
#9: Be Consistent
Steady, steady. That’s the name of the game on Facebook. You should be an active presence on social media. You need a steady stream of posts, and you should be quick to answer any questions or comments.
Consistently create content that people want to follow.
#10: Dive Into Facebook Ads
With a relatively modest budget, you can grow your likes on Facebook with paid advertising. It can complement your existing organic reach and help you reach the next level of likes.
On your business page, you’ll find an area for promoting your business. You’ll want to place a Page Like Ad with a call to action that encourages users to like your business page.
Facebook best practices are ever evolving. We encourage you to use Facebook Insights and test strategy and watch for trends for the best success to increase your Facebook likes and encourage engagement.
Are you prepared to implement these suggestions on Facebook? If the answer is no, and you don’t have the time to take care of your Facebook page’s needs, we can help. Learn more about our services and how we can help you now.
Images: Denis Dervisevic