You can count on the fact that your customers are using social media. What you do need to know, though, is that people of different ages are using multiple platforms. In addition, you want to go where your users are.…
According to studies, Instagram is pushing full-speed ahead into the social media realm. In fact, Instagram added more than 200 million users in just the last year. And, there are more than 25 million business profiles on Instagram which is…
Online content doesn’t ever completely disappear. Sure, you may take down a social media post, photo, or video, but that doesn’t account for the people who already saw it, shared it, or downloaded it. What if a competitor hijacks your…
Did you know that more than 65% of humans are visual learners? This means that most of us process information based on what we see and not on what we read. It’s an important aspect of social media, and perhaps…
Social media users are increasing every day. In 2017, more than 70% of Internet users also frequented social media sites. What’s more, it’s estimated that by the year 2019, there will be more than 2.77 billion social media users worldwide.…
Since social media is such an integral part of your overall marketing strategy, it’s important to look at what you need to do to succeed in the sometimes-overwhelming realm of social media. While you might like to take care of…
In Part 1 of our series, we looked at what you should do when you outsource your social media management. We talked about making social media a priority by letting someone else take charge. Because social media is so important…
With so many social media platforms, and each of them requiring something a little bit different to engage your followers, it can be hard to keep up. As a busy business owner or manager, it is beneficial to pass on…
What is social media engagement? At its very core, social media engagement is a long-term relationship with your customers and potential customers. Just as any personal relationship takes time, dedication, and patience, social media engagement requires this as well. To…
Did you know that more than 70% of Americans use social media to connect, engage and share content not only with friends but with their favorite businesses as well? Do you have a social media strategy? If not, it’s time…