In Part 1 of our series, we looked at what you should do when you outsource your social media management. We talked about making social media a priority by letting someone else take charge. Because social media is so important…
With so many social media platforms, and each of them requiring something a little bit different to engage your followers, it can be hard to keep up. As a busy business owner or manager, it is beneficial to pass on…
What is social media engagement? At its very core, social media engagement is a long-term relationship with your customers and potential customers. Just as any personal relationship takes time, dedication, and patience, social media engagement requires this as well. To…
Did you know that more than 70% of Americans use social media to connect, engage and share content not only with friends but with their favorite businesses as well? Do you have a social media strategy? If not, it’s time…
The hashtag is so important is was added not only to the Oxford Dictionary but to the Scrabble Dictionary. It’s so vital in today’s society and such a part of everyday life that you can bet the younger set isn’t…
You spend hours writing a blog just to use it in one email and one social media post. Is that frustrating? Would you like to find more ways to use your content? In this article, we look at tips for…
Click Now. Share Now. Learn More. Get Pricing. Watch. Buy Now. Download. These are all examples of calls to action (CTAs). Have you ever wondered what makes your social media followers actually click on one of your CTAs to read…
The consistency you portray online tells your audience who you are – it exemplifies your brand. Without consistency, you don’t have a recognizable presence. In this article, we look at why consistency is the key to your online identification. What…
Many businesses ask us, “Which platforms are best for increasing your visibility?” While this may seem like an easy question to answer, it’s not quite that straightforward. Simply put, the best social media platforms for your company are the ones…
Are you thinking about expanding your social media platforms from the usual Facebook, Twitter and LinkedIn? If so, Instagram is a good bet. Owned by Facebook, Instagram is a natural fit for your social media marketing, but the thought of…