Inconsistency Is Damaging Your Social Media Presence
Are you a hit and miss kind of business when it comes to social media? If so, here's why inconsistency is damaging your social media presence.
How You Can Create a Brand Personality for Your Social Media
When you think of brands like Apple, Nike, and Coca-Cola, you instantly know who they are. From their logo, to their colors, and their messaging, they are instantly recognizable, and this is especially true on social media. Your brand personality…
5 Tips for Creating a Fool Proof Social Media Strategy
As a small business owner, diving into social media can be intimidating and often overwhelming. With so many platforms to choose, deciding what content to post, and how to allocate your time, you may think it isn’t worth it. Well,…
Stop Using Social Media as a Megaphone – Why You’re Missing the Mark
Are your social media pages lacking engagement? If so, it may be time to reevaluate how you’re using your platforms and make some changes. We encourage you to stop using social media as a megaphone. Why? It just may be…
5 Of the Most Common Social Media Problems for Small Business
As a business owner, you wear many hats. One minute you’re dealing with a customer, and the next you’re working on conflict resolution with two employees. And, an hour later, you’re working on payroll or scouting new products. All of…
The White Noise That Is Social Media
Meaningless words, multiple images, sales ploys, video, and sound everywhere. These make up what we call white noise in our overly digital age. It’s in the background at all times. Every day you’re bombarded with ads, and as a business…
Why Most Businesses Fail at Using Social Media
Most everyone with a smartphone is on social media on one platform or another. In fact, research says the average time spent on social media each day is nearly two and half hours per person. Because of this, businesses often…
Don’t Use These Posts on LinkedIn
Just like the many other social media platforms, LinkedIn is a powerful tool for communication and relationship building. However, each platform has a unique audience with unique needs. As such, you want to post differently on each platform. In this…
How Pinterest Is Different from Other Social Media Platforms
If you or your business is on social media, then you know it’s and ever changing world. Whether it’s a new platform or new innovations, there’s something for everyone. With so many social media platforms on the landscape, how do…
11 Brilliant Ideas for Unique and Engaging Tweets
Daily posting on your social media platforms. Extra doses of tweets every day on Twitter. Your creativity is waning. It can be overwhelming not to mention challenging to come up with ways to interact with your audience and engage with…