If you’re a business owner who leverages Facebook as a place to create a community, grow your followers, engage with customers and build a relationship, you may have noticed your posts don’t reach as many people as they used to.…
Snapchat, a social media app that’s available on both iOS and Android devices has long been popular with tweens, teens, and young adults, is still a powerful force in the digital marketing arena. What began as a way for people…
When you think of brands like Apple, Nike, and Coca-Cola, you instantly know who they are. From their logo, to their colors, and their messaging, they are instantly recognizable, and this is especially true on social media. Your brand personality…
As a small business owner, diving into social media can be intimidating and often overwhelming. With so many platforms to choose, deciding what content to post, and how to allocate your time, you may think it isn’t worth it. Well,…
Are your social media pages lacking engagement? If so, it may be time to reevaluate how you’re using your platforms and make some changes. We encourage you to stop using social media as a megaphone. Why? It just may be…
As a business owner, you wear many hats. One minute you’re dealing with a customer, and the next you’re working on conflict resolution with two employees. And, an hour later, you’re working on payroll or scouting new products. All of…
Meaningless words, multiple images, sales ploys, video, and sound everywhere. These make up what we call white noise in our overly digital age. It’s in the background at all times. Every day you’re bombarded with ads, and as a business…
Most everyone with a smartphone is on social media on one platform or another. In fact, research says the average time spent on social media each day is nearly two and half hours per person. Because of this, businesses often…