When you think of brands like Apple, Nike, and Coca-Cola, you instantly know who they are. From their logo, to their colors, and their messaging, they are instantly recognizable, and this is especially true on social media. Your brand personality…
As a small business owner, diving into social media can be intimidating and often overwhelming. With so many platforms to choose, deciding what content to post, and how to allocate your time, you may think it isn’t worth it. Well,…
Are your social media pages lacking engagement? If so, it may be time to reevaluate how you’re using your platforms and make some changes. We encourage you to stop using social media as a megaphone. Why? It just may be…
As a business owner, you wear many hats. One minute you’re dealing with a customer, and the next you’re working on conflict resolution with two employees. And, an hour later, you’re working on payroll or scouting new products. All of…
Meaningless words, multiple images, sales ploys, video, and sound everywhere. These make up what we call white noise in our overly digital age. It’s in the background at all times. Every day you’re bombarded with ads, and as a business…
Most everyone with a smartphone is on social media on one platform or another. In fact, research says the average time spent on social media each day is nearly two and half hours per person. Because of this, businesses often…
Just like the many other social media platforms, LinkedIn is a powerful tool for communication and relationship building. However, each platform has a unique audience with unique needs. As such, you want to post differently on each platform. In this…
If you or your business is on social media, then you know it’s and ever changing world. Whether it’s a new platform or new innovations, there’s something for everyone. With so many social media platforms on the landscape, how do…
Daily posting on your social media platforms. Extra doses of tweets every day on Twitter. Your creativity is waning. It can be overwhelming not to mention challenging to come up with ways to interact with your audience and engage with…
As a startup, you may be just starting to build your social media marketing strategy. You may wonder which platforms are best for your new business. When it comes to social media, the best platforms are the ones your target…