If you want people to share your social media content, it’s important to optimize your posts to maximize their share-ability. When you optimize your posts, people want to share them. This creates your very own group of “free” brand ambassadors.
This is why optimizing your posts for sharing works.
More than 96% of businesses use social media as a marketing channel, and nearly 92% of businesses feel it’s important to their success according to a recent study on social media marketing.
Are you one of these businesses?
If so, these stats should help give validation to your social media work. And, because of these stats we are here to tell you why optimizing your posts for sharing works. We’ll also give you some tips for optimizing your posts for an increased return on your investment (ROI).
Sharing is an integral part of many people’s lives. From sharing about their daily activities to funny videos and the latest sale on their favorite item, sharing is going on constantly on social media networks.
A New York Times study tells us why people like to share:
- To entertain their friends
- To point out something of value
- To define themselves to others
- To grow and continue relationships
- To promote a favorite brand
- Because sharing makes them happy
Posts that are funny, emotional, heartwarming, tip-oriented, new and exciting are the most shareable.
Sharing works better when you use a call to action that encourages people to share. Additionally, when you provide an incentive to share, it increases the likelihood that your post will be shared.
Remember, when you provide a shareable post, you optimize your brand and increase awareness.
To Be Shareable
For your content to be shareable, it should meet a few standard requirements.
First, it should be readable. It should convey your point clearly and completely. Second, it should feature rich media in the form of great photography and video.
Lastly, you’ll need to encourage sharing by making it easy to do so.
Now let’s talk about a few tips for optimizing your posts on two of our favorite social media networks.
Optimize Facebook Posts
To encourage sharing on Facebook, pick a tone for your brand and stick with it.
When writing your content, tease your followers, but don’t tell them everything. Encourage click-thrus to your website. When you make your content intriguing, exclusive and a bit mysterious, you’ll encourage the share as well.
Always include a link. Make sure to use a URL shortener such as Bitly. Keep your text to around 80-100 characters. Try using emoticons. For many businesses, these are a game changer.
Images and video are integral to optimizing your posts for sharing. According to Facebook, you should use images that are at least 1200×630 pixels for the best display.
Facebook also explains the posts most likely to be shared are:
- Timely and relevant posts
- Posts that build trust with your audiences
- Posts that people would want to share or recommend
Finally, to increase sharing on your Facebook posts, consider asking a question or hosting a survey or quiz.
Optimize Twitter Tweets
When it comes to Twitter, you’ll also want to offer a clear call to action so your followers know what you want them to do.
It’s easy to use Internet lingo, but we recommend you use proper grammar since you are a business. And, like Facebook, use a URL shortener. With Twitter, you’ll encourage sharing by using @mentions to encourage big Twitter users to retweet your posts and further communicate with you.
You’ll also want to use hashtags (one per tweet, please) and links as these generate more engagement. And, just like Facebook, the image has the utmost importance as people engage visually first, and then they decide to share.
In this article we’ve talked about why optimizing your posts for sharing works. To sum it up, there are a few important tactics to consider when optimizing your posts so your followers will share them.
Use original, engaging images. Write compelling content and a creative headline to draw your followers in. Target specific groups of users by including usernames and hashtags.
When you optimize your posts for sharing, you are actively nurturing your relationship with your followers. You’re also building brand recognition, and in the process, hopefully you’ll gain followers.
Finally, know your audience. Know what will engage them and what they’re apt to share.
Would you like some help optimizing your posts for sharing? Are you ready to leverage social media in your overall business goals? We are here for you.
We listen to our customer’s conversations and post content that’s shareable. We’ll help you grow your following and increase your online presence.
We take social media posting very seriously as a way to create loyal followers, increase engagement and provide a valuable return on investment. Learn more about our services and how we can create engaging content that your customers will share.