You can count on the fact that your customers are using social media.
What you do need to know, though, is that people of different ages are using multiple platforms. In addition, you want to go where your users are.
Social media is about engagement, relationships and making a connection. To help you do leverage social media platforms, we look at what is happening to social media in 2018. Let’s start by looking at some basic information.
Social Media Statistics
According to a Pew Research Center study, this is the trend for social media users:
- YouTube dominates the field with 73% of users.
- Facebook is a close second at 68% of users, and it remains the primary platform for most users.
- Instagram, Pinterest and Snapchat follow behind at 35%, 29% and 27% respectively.
- People in the 18-24 age bracket use Snapchat frequently, and that number is growing.
- Instagram is also growing rapidly, especially among the younger set of users.
- The majority of social media users visit their preferred platforms multiple times each day.
Now that you have some statistics, let’s look at what is happening to social media.
As more and more of your customers reach out to you through Facebook Messenger, businesses may find it hard to keep up. What’s more, those customers need a quick response.
Expect the rise of chatbots in 2018 to handle the incoming messages for businesses. On Facebook Messenger there are more than 100,000 chatbots being used to gather information, provide customer service and more.
Following the lead of Snapchat, Instagram launched Instagram Stories. They have already surpassed the number of Snapchat daily users which is an astonishing fact.
Instagram Stories are a sequence of pictures or videos that an Instagram user uploads to their profile. All of the user’s followers can view the story for just 24 hours, and then it disappears.
Historically Instagram Stories see massive engagement over the typical post.
Expect to see much more live streaming video on your social platforms in 2018 as it explodes.
From Facebook to Instagram, Twitter, Snapchat and YouTube, video continues to dominate social media, and live streaming video accounts for a large percentage of internet traffic.
Followers enjoy engaging with companies in real-time. It helps to form and cement relationships.
The proliferation of high quality smartphones and a new mobile-first attitude means live streaming will continue to grow in 2018.
While social listening isn’t new, it will take on increased prominence in 2018.
What does this mean for your business? It means you’ll really need to listen to what people are saying about your brand, your competition, your service and your products.
You’ll find that people are talking about you more than they’re reaching out to speak with you. This means they’re throwing complaints about you around the internet just like they are praise.
Regardless of what they’re saying about you, they expect a response, even if they haven’t asked for one. In fact, they expect a same-day response, and in most cases, they want one within an hour.
So, you need to start putting systems in place to monitor your social media platforms for keywords and phrases that mention you.
The easiest way to get started is to use Google Alerts to monitor mentions.
Social listening helps you manage brand awareness by being able to respond to customers in a timely manner.
Social media in 2018 is about building relationships, increasing engagement and making a connection with your customers.
As the younger generations continue to age and increase their buying power, you want to stay on top of social media trends, monitor your platforms and make sure you’re using the right ones to engage your customers.
So, how does your brand plan on socializing in the future?
Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting a social media marketing plan, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.