You spent hours crafting the perfect blog post. You posted it, and then…that was it.
Well, it doesn’t have to be.
In this article, we’re going to talk about repurposing your content. This means finding new ways to recycle and re-publish your content.
For example, that blog post you worked so hard on – you can link to it on your social media accounts, and then a month later, repurpose it as an eBook and share it again.
In this article, we look at the hottest social media networks for repurposing content, but first, let’s talk about why it’s a good idea.
- Repurposed content can help you reach a new audience. For example, some of your fans want to read text, while others prefer video. Some might even be visually oriented and prefer an infographic.
- Repurposing content allows you to share popular content months later and remind viewers why they liked it in the first place.
- You maximize your work. If you spent hours of work on that blog post or video, why would you only share it once? Repurposing content also ensures that people who missed it the first time around can see it again.
Now that you know the importance of repurposing content, here’s the hottest social networks for doing it.
Quora is a platform where users ask questions and get answers from real people.
You can simply add your content directly to your profile. For example, you could share your full blog post or just a snippet.
You can even look for a question that your post directly answers and use your content to post your answer.
Finally, you can respond to questions that pertain to your original content and include a link back to your original post.
This social community is for sharing presentations and other worthy content.
You can repurpose your content into a slide deck. Either a PowerPoint or PDF file will work.
SlideShare users can then view it and embed it on their own sites for an instant new audience.
YouTube and Vimeo
Another way to repurpose content is to turn it into an entertaining video.
Millions of users then have access, and you can even include links back to your website.
Facebook Live Video
Facebook Live video is huge right now, and Periscope and Meerkat are right behind.
A good rule of thumb is to save and download your live video to use elsewhere.
You can repurpose it on video sites, other social media platforms, your website and even your email marketing.
If you do want to save live video, and you are answering questions live, be sure and repeat your viewer’s questions. Otherwise, they won’t show up.
Facebook and Twitter
It’s always a good idea to repurpose your content on your favorite social media platforms.
In fact, this should be part of your social media management strategy.
You may be wondering why your fans want to see your content multiple times. Some of your followers are in different time zones and some are online at different times. Repurposing and resharing helps you maximize your content’s visibility.
In addition, when you repurpose content on social media, you can change the headlines or copy and even reach new people who weren’t your followers a few months before.
The best kind of content to repurpose is evergreen content. This is your timeless work that resonates one year and again the next.
In other words, evergreen content stands the test of time. Not all of your content will be evergreen, and that’s ok. Your evergreen content is the best of the best.
Look at your analytics for content that was popular the first time around. This is a good bet.
You can also revise some of your great content if it is mostly relevant and only needs a few updates to make it current. Sometimes a new headline and photo can work wonders.
Finally, repurposing your content is a time-saver and a great component of your marketing strategy. It’s a hack that works for many businesses and has long-reaching benefits for your company.
Just imagine – you can use one blog article to jump start your social media, video efforts, email marketing and more.
Engage your customers with a social media strategy that leverages words that sell. If you’d like help crafting posts that persuade and engage, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.
Image: Kate Serbin