Online content doesn’t ever completely disappear.
Sure, you may take down a social media post, photo, or video, but that doesn’t account for the people who already saw it, shared it, or downloaded it.
What if a competitor hijacks your social media for their own purposes?
Do these scenarios leave you wondering how do you protect your business while leveraging social media to your benefit?
Here’s the beginners guide to protecting your brand on social media and avoiding common mistakes.
Utilize a Social Media Policy
While most of your team members will tell you they know how to use social media, the truth is not so clear. Your staff may know how to post content for their friends, but they usually aren’t as well-versed in business practices.
To help you maintain your social media with a consistent voice that is brand appropriate and mindful of your audience, you want to create, use and stick to a well-thought-out social media policy.
This provides guidelines for posting and protecting your brand’s security and reputation.
Cover the following items in your social media policy:
- Brand voice – each post or tweet your company makes should reflect the same tone and voice.
- Brand vision – what are you trying to accomplish on social media? This is where you talk about your strategy, your audience and their needs and wants, and how you’re going to move forward with social media. This also includes things you don’t want posted and things you do.
- An approval policy – do you want to approve posts/tweets before they go out? Establish this now as it will be harder to do once you’ve already started.
- Guidelines for your social media team. Spell out the roles of your team so your social media manager, customer service team, editors and graphic designers know what’s expected of them.
- Legal guidelines – make sure your staff know what’s legal and what’s not.
Discuss your social media policy with your team. Get their input and once finalized, make sure everyone reads and understands it and utilizes it moving forward.
Secure Your Listings
Thoroughly research your listings on social media across all platforms.
You want to make sure that someone else isn’t using your logo and message on their own platform.
It’s especially helpful to do this because odds are some employee created a social media platform for your page years ago and never shared the logins with you. This leaves you unsecured.
By conducting a social media audit, you can see what’s out there and report any pages that misrepresent you.
Finally, claim all of your own listings and brand them similarly. For starters, claim your Google+ Business Page, Facebook, Twitter, Instagram and LinkedIn accounts. You can claim others as they pertain to your audience.
This also keeps competitor from using your brand name and hijacking your social media.
Monitor Online Activity
With tools like Google Alerts, you can monitor what’s being said about your company online.
You also want to monitor your social media accounts, so you can handle customer service issues and keep an eye out for negative or inappropriate content.
There are a few apps that can help you manage social media activity and monitor @mentions.
Keep Passwords Safe
No one person should have control of all your social media passwords.
Consider a password manager like LastPass to manage all of your login credentials. Programs like this allow team members access to passwords.
Keep your passwords secure so your social media accounts are secure.
You spend a lot of time, talent and money building relationships with your customers on social media.
This in turn helps builds brand authority across your social networks.
If you aren’t protecting your brand on social media, just one mistake can wipe out all the branding you’ve done.
Protect your social media platforms not only from the competition but from the mistakes of your employees. With security measures in place and a process for approving posts and tweets, you’re well on your way to expanding your digital branding.
Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting a social media marketing plan, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.