Relationships are integral to marketing your business in the 21st century. Today, it’s all about connections and engagement. So, we set out to ask the question, “Are people getting it wrong?” It seems no one builds relationships anymore.
Yet, relationship building is key to the success of your brand. One of the best ways to build and cultivate relationships in our digital world is through social media.
Let’s talk about how you can get it right when it comes to building relationships. We’ll explore the ways you can connect with your audience and encourage a long-term relationship with your brand.
Listen to Your Followers
In order to provide your followers with content that is engaging, you’ve got to listen to your audience. To know them and build a relationship, it’s important to learn about their demographics, interests and patterns of behavior.
How do you learn more about your audience? Check inside your insights and analytics to learn about them. This helps you target them with the right content while understanding their needs.
By listening to and getting to know your followers, you can connect with them on an individual level and develop a mutual respect.
Reach New Audiences
It’s easier than ever to reach out to new audiences through social media and cultivate relationships with people who might be interested in your brand.
The proliferation of hashtag usage makes this especially easy to do. Just by searching for hashtags, you can find people with similar interests and reach out to them.
By reaching out to potential new followers, you can provide them content while engaging them.
Be an Expert
Another relationship-building tool is to be an expert in your industry. For example, let’s say you are a swimming pool builder. You can provide content that includes tips and guides on taking care of a pool as well as tips on staying healthy during the summer.
You’ll endear your brand to your followers and nurture your relationships.
Create Brand Ambassadors
Great social media relationships can turn followers into brand ambassadors.
To get people to talk about your brand, you have to nurture relationships and then find a few people who want to talk about your great products and service. To encourage this, you’ve got to give them a reason to talk about you.
By providing incredible customer service and great content to your followers, you’ll increase the likelihood you’ll reach brand ambassadors who want to talk about you.
You can also build your relationship with brand ambassadors by treating your followers as people, not customers. Reward them and show your good will by offering promotions and contests.
As long as you never take a customer for granted and treat them as people with interests, and not as a means to increased revenue, you’ll create brand ambassadors who want to share your good will.
Do you think people are getting it wrong? Does no one build relationships anymore? If you haven’t started building a relationship with your customers through social media, it’s time to jump on the bandwagon.
Social media is a limitless environment for building trust, creating brand awareness and cultivating loyal customers.
By using social media to promote your brand and build relationships, you have access to a wide range of business connections. You’ll find customers with shared interests who want to learn from you and build a relationship with your brand.
Social media gives businesses the opportunity to share, comment, like and interact with customers on a personal level. It allows you to build trust through excellent customer service. Bottom line: social media makes people want to do business with you – if you go the extra mile and build your relationships.
If you’d like some help building relationships through your social media platforms, we can help. We’ll provide customer-focused and engaging posts that encourage a connection with your business. We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.
Image: Charlie Foster