Did you know that more than 70% of Americans use social media to connect, engage and share content not only with friends but with their favorite businesses as well?
Do you have a social media strategy? If not, it’s time to get off the fence and create one.
In this article, we look at why you need a social media marketing plan and how to make it work for you.
The Social Media Strategy
To create a social media marketing plan, you have to have a strategy in place.
This is how you decide you’ll use social media to achieve your goals as well as what platforms you’ll choose.
Your strategy is a guiding force in your social media marketing plan and helps you prepare, set goals and measure outcomes.
The Web is Still Growing
While it may seem unbelievable, the web is expanding exponentially.
There are still people joining the internet revolution, and new people connecting on social media platforms every day.
Perhaps even more important is that the growth of mobile internet usage continues to outpace that of desktop users. This means that more people are spending extra time on their mobile devices.
What’s this mean for you? It means your customers and your target audience are using social media platforms such as Facebook, Instagram, SnapChat and Pinterest on a daily basis.
If you have a social media marketing plan, you can target these mobile users on the social media platforms that matter to them.
Social Proof Matters
In the past you might have asked your friend what he thought of Business A. Today, people hit the internet.
Your potential customers are perusing social media pages to see what your current customers think about you. And, you can bet this is driving their purchasing decisions.
Instead of visiting with their friends, your target market is influenced by what others say about you on social media. For example, if you have a two-star rating on Facebook, it stands to reason you’ll see a drop in new customers.
Yet, if you used your social media marketing plan to drive new reviews on Facebook, you might increase your rating to four-stars which makes your business one to frequent.
Growing your social media recommendations is just another reason you need a marketing plan.
Don’t Open the Door for the Competition
If you don’t have a social media marketing plan, guess who will – your competition.
Don’t let the competition beat you at social media.
Get out your calendar and start planning your social media posts.
Decide on your mix of video, live video, blog posts and curated content. Then, make a plan for advertising on social media and using paid ads to get your content in front of more people.
Create a strategy for who you want to reach and when, and then monitor your results. Revise as necessary, and you’ll have conquered the competition.
Social Media is Cost Effective
For the time being it looks like social media is a cost-effective advertising medium. Your advertising dollars can go a long way on platforms like Facebook and Twitter.
Not only is it cost effective, but social media allows you to target your ads very specifically by demographics and location.
Your Customer Service Excels
You can really shine on social media when it comes to your customer service, and this is something to add to your social media marketing.
Ask yourself how you want the internet to see your business, and design your online customer service accordingly.
Because you can respond to customers immediately, social media allows you to harness the power of customer service to show current and prospective customers that you really care about their needs.
Adding customer service to your social media marketing plan allows your brand to shine in the digital arena and bring more customers to you.
A social media marketing plan is a must for your business.
The more time and effort you put into creating and managing your plan, the more successful you’ll be.
Remember, though, that digital marketing in the social arena is ever-evolving. Don’t set it and forget it. Continue to test, monitor and revise for the best performance.
Set social media guidelines as well and put team members in charge of taking care of it for so your brand voice stays true to your mission and vision.
Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting a social media marketing plan, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.