LinkedIn is a professional network dedicated to putting people together.
There are several ways to do this – one is through connections, and the other is through InMail.
In this article, we look at LinkedIn – InMail vs connection request and which gets more traction. First, let’s define them.
What is InMail?
When you use InMail, you can send messages directly to any LinkedIn user, even those outside your network that you aren’t connected to.
To use this system, you have to upgrade your LinkedIn account to a paid Premium account. You then get a specified number of InMail credits based on your subscription type.
One common use of InMail would be to contact a LinkedIn member who hasn’t applied to your posted job opening but you think would make a strong candidate.
What is a Connection?
The basic type of connection on LinkedIn is a contact you know and trust professionally. Either one of you can request the connection, and once connected, you are 1st-degree connections.
Your extended network of connections consists of people that your connections know. Your communication options for these people varies on how closely connected you are.
Second degree connections are people connected to your 1st-degree connections. You can send these people an invitation to connect, or you can contact them through InMail.
Third degree connections are connected to your 2nd-degree connections. If you see their first and last names, you can send them an invite to connect. If you only see the first letter of their last name, you can’t connect, but you can send them an InMail.
Which Gets More Traction?
Now that you know more about connections and InMail, let’s look at which gets more traction.
First, as with most forms of marketing, testing is fundamental to your success. While connections may work for one business, InMail may work for others.
That being said, connection requests work well if you know the person. But, they often get ignored when you don’t know them. Check out these reasons why:
- You weren’t personal enough in your introduction. Tell them what you have in common and why they should connect.
- If your profile isn’t completely filled out, it makes you look unprofessional.
- Your invite lacked the proper grammar, spelling and punctuation, making you look unprofessional.
- Your invite was a sales call. LinkedIn is not the place for this type of invite.
- They don’t know you, and so they ignore the connection request.
With InMail, you may have more luck. In fact, LinkedIn says you’ll have better luck sending InMail than an email through your own email account. One user even reports a 50% return on InMail.
Why the better traction using InMail?
First, there isn’t a lot of extra noise in InMail. People aren’t getting spam email, so yours stands out.
InMail is also a more personal avenue because members using the service have prospected and “gotten to know” the person they’re sending an InMail to. So, it’s more personal.
Another reason InMail may get you more traction is because your recipients can learn more about you easily by viewing your profile. This is why it’s so important yours is complete.
LinkedIn is a powerful social network that helps you find and connect with people you know and those you’d like to know.
Whether they’re your first, second or third degree connection, LinkedIn makes it easy to send them a message through InMail, a paid feature.
You aren’t limited to just your 1st-degree connections – usually people you know.
With InMail, you can connect with anyone, whether they’re a connection or not. And, once you’ve contacted them through InMail, you may find they end up a connection.
You may discover that both InMail and connection requests work well for you, but the only way to find out specifically which one gets more traction is to test both and analyze your data.
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