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Is Twitter Right For Your Small Business?

Is Twitter Right For Your Small Business?

You’re an expert on your small business. But, perhaps, when it comes to social media marketing, it’s not top of your list or something you’re familiar with.

With so many social media platforms to choose from, have you ever wondered which one is right for your small business? It can be difficult to decipher which ones are the right ones for your small business. We’re going to take some of the guess work out of your decision as we specifically discuss Twitter.

So, is Twitter right for your small business? Let’s take a look at some Twitter statistics.

Twitter Stats

  • Twitter has more than 316 million active users.
  • Five hundred million tweets are sent each day.
  • Mobile users account for more than 80% daily users.
  • The estimated number of Twitter users in the USA by 2018 is 66 million.
  • The first user to hit 1 million followers was Ashton Kutcher.
  • According to a Pew study, 23% of online adults use Twitter.

When it comes to Twitter demographics, there are almost as many men and women using Twitter. The age gap, however, is a different story. The top demographic is 18-29. User tend to live in urban and suburban areas. Most users are college graduates. When compared to Facebook, more Twitter users make more than $75,000 per year.

What is Twitter?

Twitter is the social network that enables users to send short 140-character messages called tweets.

Twitter is also well known as the first place the hashtag (#) was seen. The symbol goes in front of a word or group of words that tweet or post with other tweets or posts about the same topic. The hashtag started in 2007 with a tweet by Google developer, Chris Messina. By the year 2009, Twitter had adopted the hashtag and hyperlinked to them. That’s when the hashtag took off.

Can Twitter Work for You?

Twitter promotes interaction. With tweets kept under 140 characters, it’s a great way to post often and interact with your customers on a regular basis.

Twitter can work for your small-medium sized business when you post your own content, curate content from others and link to industry-related content and brand posts.

Twitter offers a unique way to interact with followers. First, the Twitter community is much more active than some other social media platforms. With more than 500 million tweets per day, that means the average Twitter user posts at least five times a day.

Twitter skews to a younger, educated audience. If you’re looking to target this demographic, Twitter is a great place to start. It’s worth mentioning that Twitter drives a lot of website clicks, and their ads often outperform Facebook ads.

How To Tweet Like a Pro

If you’ve decided to give Twitter a shot, here are a few tips for tweeting wisely:

  • Use hashtags. Just use one per tweet for the best results. Use a trending hashtag to make your small business part of the conversation.
  • Add images to your tweets – it greatly increases retweets.
  • Be social. Listen to what’s being said and contribute in a personal way.
  • Give your Twitter followers something special like a Twitter-only coupon or promotion.
  • Dive into Twitter ads and promoted tweets to reach more users.

To Conclude

Is Twitter right for your small business? The answer is probably yes if you are willing to spend the time taking care of your Twitter page and nurturing your followers.

Twitter is above all else a social network. Create buzz and excitement for your small business while providing quality content and conversation.

Want to give Twitter a try, but you don’t have time to cultivate content and nurture followers? We can help. We post content that’s valuable to your Twitter followers by researching your followers and asking meaningful questions.

Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.

Image: Rosaura Ocha

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