What is social media engagement?
At its very core, social media engagement is a long-term relationship with your customers and potential customers.
Just as any personal relationship takes time, dedication, and patience, social media engagement requires this as well.
To be good at social media engagement, you must be patient and fully committed.
Social media engagement is not just one interaction with one of your customers. It’s creating an open line of communication over a long period of time.
It’s ensuring that your customers are happy for as long as they continue their relationship with your business.
This is why if you don’t include social media engagement, you’re in big trouble.
Let’s first look at some different times where social media engagement is valuable.
The Customer’s Journey
There are many times in the customer’s journey where you’ll find social media engagement valuable.
The first time engagement matters is when your customer first becomes aware of your business and your products or services.
This is the first crucial moment where you either grab them or lose them.
Increasing your impressions and reach can help you meet your potential customers and engage them.
The next important time for social media engagement is during the time when your customers are considering making a purchase from you.
If you aren’t engaging with them, they just might forget about you.
Yet, if you are engaging and providing valuable content, then your audience is constantly reminded of you and your product options.
Social media helps you get your brand messaging across on a regular basis.
Once your customers have made a purchase from you, it’s time to keep them engaged and happy. This means they’ll be back for more in the future.
Social media allows you to further your relationship with the customer. You are no longer dating, but they’ve taken the plunge and are ready for more interaction.
As you engage during this time, you can learn more about your customer and how to retain them.
Finally, the last and very valuable phase comes when you’ve engaged so well and created such a strong relationship that your customers are now your brand ambassadors.
They are loyal customers who are willing to tell everyone they know how great you are.
Social Media Monitoring
While you have the active part of social media engagement down, there’s another side to it.
This side is often overlooked, but it’s quite important.
Social media monitoring is a vital part of social media engagement.
Think of your personal relationships. If you aren’t really listening to what your spouse, children or friends have to say, then you really aren’t engaging with them.
So, you need to add social media monitoring to your engagement strategy.
When you monitor your social media accounts and respond to customers in a timely manner, you further your relationship. You show your customers that it isn’t all about you, but that you care about them and their needs.
You can also learn a lot about your customers and your business by listening to what people are saying about you online.
With this tactic, you can take your customer service to a new level, going above and beyond to provide the best service for your customers.
Social media marketers know that understanding their customers and knowing how they think is key to social media engagement.
As you start to work on your social media strategy, ask yourself these questions:
- What do my target customers need?
- What do my target customers want?
- Can I influence their decision-making process and if so, how?
Knowing the answers to these questions can help you with your social media engagement.
It can help you get more likes, follows, shares and comments on your social media platforms. What’s more, it helps you build relationships, encourage brand ambassadors and grow your business.
Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting a social media marketing plan, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.