Since social media is such an integral part of your overall marketing strategy, it’s important to look at what you need to do to succeed in the sometimes-overwhelming realm of social media.
While you might like to take care of social media on your own, it’s time consuming and takes a dedicated plan because the more you post regularly on social media, the better off you are. In many instances, this can take at least an hour per day.
Posting relevant valuable content, monitoring your social channels, participating in conversations, and handling any negativity takes time. That’s time you just might not have.
This is where outsourcing comes in.
In part three of our article, we look at what you need to do right when it comes to outsourcing. We discuss how to win at social media management, so your business excels.
Choose the Right Person or Company
The first thing you need to do when outsourcing your social media is to find someone you can trust. This might be a single consultant or a social media marketing company.
Why is this person or company so important? This is because they are the voice of your brand. Not only are they creating and post messages and content for your brand, but they are setting the tone for your business.
Your social media manager is doing much more than just “taking care” of your social media. This person or company is planning the best strategy for your business and portraying you in the best light possible.
With so much at stake, this is why it’s vital you hire someone you can trust.
To learn more about the potential company, check out their online reviews. You can also ask them for references, so you can talk to someone they currently work for.
Check out their blog and see if you like their writing style. Next, visit their LinkedIn page to make sure you like what you see there.
It is quite easy to hand over the management of your social media to someone else, but stay involved to ensure they are adhering to your brand voice.
Work closely with your manager and make sure you like the strategy and that you review the posts before they are scheduled.
In addition, decide how you’ll handle social media comments, either positive or negative. Will you let your outsourced company handle all of your customer service needs, or will you have someone in house handle this?
It’s best to have this all laid out, so everyone knows what they are responsible for.
Finally, if you work in a business that has specific legal guidelines, it’s important to share this with your social media team. For example, if you own a medical practice, let your social media team know how to handle comments.
Check in Often
Just like you review the work of your full-time employees, you want to review the work of your social media team.
Make it a point to look at your social media accounts at least several times per week if not every day.
This helps you stay abreast of the overall messaging as well as the additional comments.
You’ll also get to see whether the posts seem relevant and that they’re happening at the right time for your business.
You also want to check for grammatical errors, spelling mistakes and any miss-spoken references about your business.
The best way to be successful and win at social media management when outsourcing is to stay involved at least on the periphery.
Your goal is to establish a brand voice in the digital atmosphere that propels your company to the next level.
It’s a great idea to outsource your social media, and many small businesses find this helpful. But, be careful that you don’t outsource it and forget it.
Stay involved, monitor what’s going on, and you’ll be well on your way to firmly establishing your brand as a well-trusted expert in your own digital arena.
Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting a social media marketing plan, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.